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• Relevance – Your listeners are doing it!

• Immediacy• Ubiquity • Reach

– Out-of-home – Off-air– Near the point-of-purchase

• Inherently Viral• Measurable

Why Text Messaging?

Monetization Made Easy!

Title Sponsorships Keyword Auto-responders Targeted Text Blasts Sponsored On-Air SMS Polls

Text-to-Win Sponsored Contests Sponsored Birthday Wishes Keyword Based Spot Tagging Mobile Alerts / Subscription

Lists

Title Sponsorship

Client Receives:- Exclusive Naming Rights - Mentions each time club is promoted

on-air- Sponsorship of Opt-In Form- Text-coupon sent with each new

registration

Station Receives:- $_______ for 52-week sponsorship

Client Receives:- Keyword lease and use within context of

spot-buy- Campaign is measurable and creates

“advertising on demand”- Can be used for lead-generation

Radio = The Push. Mobile Keyword = The Pull.

Keyword Auto-Responders

Station Receives:- 15% - 20% premium on spot buy for mobile

component, and/or:- Revenue from lease of keyword

Client Receives:- Targeted message/offer sent to the palm of

a listener’s hand - Should be targeted by demographics,

lifestyle, interests, etc.- Example: No Cover 2nite at LIQUID LOUNGE

– Downtown – when u show this message!

Brand – in – hand!

Station Receives:$_______ flat rate per campaign.

Targeted SMS Campaigns

Client Receives:- Naming rights to station’s daily morning

show poll, Top 5 at 9, etc.- An auto response message / coupon sent to

each participant

Station Receives: $_______ flat rate for monthly sponsorship.

Thanks for your vote in Star99’s mobile poll brought to you by Netflix. 30-day trial at netflix.com, offer code Star99.

Sponsored Polls

Client Receives:- A “brand-in-hand” SMS message sent to

every member of the station database- On-air mentions promoting benefits of

station’s SMS birthday club- Friends and family accompanying the

coupon holder

Station Receives:$_______ flat rate for annual sponsorship.

Have a sweet birthday from Kiss-FM. Show this message with ID today for a free small cone at Sonic Drive-In, 314 Fairway Pkwy.

Sponsored Birthday Wish

Client Receives:- On-air mentions promoting the contest and

the sponsor’s advertising objective (new location, new product, sale, etc).

- Ability to drive lead-generation

Station Receives:$_______ flat rate for annual sponsorship.

Thanks for your entry! Show this message for $25 off any spa service over $75–zenspa.com Valid in July only. 4 future offers, reply with keyword SPA

Sponsored Contests

Each Category Can Be Sponsored:

- Breaking News Alerts- Green Tip of the Day- Daily Dining Deal- Weekend Club Alert- Outdoors- Ski Report- Beach Report- And Much More..

Sponsored Subscriptions