Embed Size (px)
Citation preview
Flipping the Data Power Dynamic How a Data-driven Future Brings Power to the Agencies
JT Batson, Chief Strategy Officer, Mediaocean
“By 2017, the CMO will spend more on IT than the CIO”
It’s not big data if it’s just digital.
Share of Global Ad Spend, 2011 Source: ZenithOptimedia
It’s not big data if it’s just American
Share of Global Ad Spend, 2011 Source: ZenithOptimedia
