Program for the People

Page 2

DATA + PRODUCTION

Length of video?

Brands?

Outdoor or

indoor?

Real-life or runway?

Celebrity host?

Music?

1000 videos

STYLE

Drive views: Make style work for your audience

Increase shares: Use celebrities

Gwen Stefani on StyleList

0 20 60 80 100 120 140 16040

45

50

60

65

70

75

40

“Gwen Stefani”

TIME (SECONDS)

INTEREST

ENTERTAINMENT

Get shared: Be exclusive

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Hold attention:Entertain your audience

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FOOD

Tune in:Branded content works

Mac & Cheese Drum Video

0 60 120 180 240 301 361 42145

50

55

60

65

70

75

80

“Mac & Cheese Drum”

TIME (SECONDS)

INTEREST

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THERE IS NO “ONE SIZE FITS ALL”

BUT SOME FINDINGS APPLY ACROSS VIDEOS

VIEWS

COMPLETION RATES

SHARES

What’s your goal? There’s a video for that.

LIKES

COMMENTS

Trust Matters Most

72%

Be authentic

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SO WHAT?

We can create more

original video

entertaininginformativehelpful

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Page 26

WHAT WILL YOUR BRAND CREATE?

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QUESTIONS?