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The Future of Information Management 2011 8 Trends That Will Change the Way You Manage Information Jesse Wilkins, CRM September 14, 2011

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The Future of Information Management 2011

8 Trends That Will Change the Way You Manage

Information

Jesse Wilkins, CRMSeptember 14, 2011

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www.aiim.org

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Jesse Wilkins, CRM• Director, Systems of Engagement, AIIM• Background in electronic records management,

email management, ECM, and social technologies• Director, ARMA International Board of Directors

(2007-2010)• Frequent industry speaker and author• AIIM ERM and E2.0 Expert Blogger• Instructor for AIIM Certificate Programs

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Agenda1. Volume, volume, volume2. Content complexity3. Commodity computing4. Social is everything5. Mobile everywhere6. Consumer is king7. Everything old is new again

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VOLUME, VOLUME, VOLUME

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Volume, c. 2010

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It’s only getting worse

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Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko (Wired Magazine, 8/17/2010)

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Emergence of “Big Data”• Petabytes the norm,

exabytes on the way• Structured and

unstructured• Often need to analyze in

or near real-time

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CONTENT COMPLEXITY

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Rate of technology innovation continues to increase

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Content complexity

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Content complexity

workflow compliancecontrolsecurityrecords

sharing collaboratingliking recommending following

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Content complexity

workflow compliancecontrolsecurityrecords

sharing collaboratingliking recommending following

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Complex technical environment

• Enterprise systems• Line of business systems• Departmental systems• Multiple content creation systems• Multiple content management systems• The cloud• Mobile devices• Personal mobile devices• And on, and on, and on….

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COMMODITY COMPUTING

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Basic content services

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Interoperability – content model

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Interoperability – security

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Relatively cheap hardware

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SOCIAL IS EVERYTHING

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“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”

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Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transactio

n

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipmen

t

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

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Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transactio

n

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipmen

t

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

Systems of Engagement

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How do I embed social in everything?

How do I encourage

collaboration across the

organization?How do I mitigate information risk?

How do I automate core transactions?

What tools do individual teams need?

How do I store and find stuff?

Mancini’s Hierarchy of Information Needs

Optimized

Engaged

Effective

Efficient

Aware

Flexible

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MOBILE EVERYWHERE

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Emergence of powerful mobile devices

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And always-on high-speed internet access

• Air cards• Wi-Fi• Smart phones with 3G/4G access

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Mobile apps

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And location-based services

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“Working where you want, when you want, and being able to conduct real business.”blognation Canada

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7. CONSUMER IS KING

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Ease of use

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Consumer-driven innovation

• Free/freemium services• App store downloads

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Technology touches everyone.

Everyone carries technology

expectations into the workplace.

Why do I feel so powerful as a

consumer and so lame as an employee?

Photo source = http://www.flickr.com/photos/notionscapital/5225049493/

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Enterprise App Store

Source: Andrea R Baker

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EVERYTHING OLD IS NEW AGAIN

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Information management is evolving

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Policies

•Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

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The Need for Content Automation

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Considered remedies:•87% Social Media Policy•86% Employ training•85% Capturing confidential data

•85% Data loss prevention

•84% Data management technology

•82% Archive sensitive info

Source: Symantec http://bit.ly/niAPxy

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Controls

• Monitoring at the firewall

• Training is better than control

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Systems of Record

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Conclusion• It’s an interesting time to be in the industry

• These trends are not on the horizon – they are here now

• Organizations need our guidance

• We have to be ready to lead the information management discussions

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For more informationJesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International

+1 (303) 574-0749 [email protected] http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkins