Social Media & Sports Communications

University of ArizonaMGMT 356

Garrett KukCommunication Focus, LLC

June 21, 2010

Who Am I?

University of Notre Dame Sports Information Student Assistant

Indianapolis Indians Triple-A Baseball Media Relations

Social Media Strategy Consultant University of Notre Dame Alumni Association

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

The Game Has Changed

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

Good News...Things are the same Awareness -> Interest -> Desire -> Action Marketing & business principles still apply

Things are different Varied solutions Fresh perspective Segmented audiences

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

Presence | Persistence | Consistency

Listen first!

Transparency

Encourage involvement (internal sources, fans)

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

Key Questions: Where is your audience? Where are you? What is your audience talking about when they're not talking about you?

Presence | Persistence | Consistency

Contribute & influence discussion - don't control

Grow relationships - engagement

Your audience's information diet

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

To get the most people to read your article/link, you should:

Post on Facebook on (day):Post on Twitter at (day/time):

Weekends3p-5p, Thurs - Sun

Presence | Persistence | Consistency

Reliable information Ratio of content provided to calls-to-action 10:1

Allow fair-minded discussion/debate Opposing/dissenting views are OK Protect your readers

Eliminate spam/ads/bots

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com

Questions? Want More Information?

On Twitter: @garrettkuk

My blog: http://garrettkuk.wordpress.com

A copy of this presentation is publicly available athttp://slideshare.net/garrettkuk

University of Arizona MGMT 356 | www.garrettkuk.wordpress.com