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Social Media Proposal
E-Sports
DIGITAL
Brief Overview
E-Sports are currently seeking assistance with their Social Media strategy and implementation.
They currently offer a number of products & services including:
• Football Club• Holiday Camps• Adult Sports & Recreation • Corporate Sports Department
They have 4 Facebook pages and 1 Instagram and LinkedIn at present as well as an inactive YouTube Channel.
Overview Continued
• The Football Club Facebook page is very active with some nice engaging content.
• It acts a resource for existing members however rather than driving new customers.
• The E-Sports Holiday Camp page is newly created with only 137 likes.
• Facilities & Events page has been inactive since December 2014 and has over 370 likes.
• Inactive YouTube Channel, with last video uploaded over 1 year ago.
• Instagram is active with 147 Followers and Focus is also on the Football Club.
Strategy – Football Club
• Continue using engaging content regarding results, league positions and birthday.
• Build a Facebook App to target other parents in Dubai by offering promotions, example Register for your FREE assessment! Download Coupon to redeem.
• Filter and use existing Database to target people to build the Facebook Audience and increase awareness.
• Create a look-a-like audience based on your existing customers.
• Run cross promotions for Holiday Camps• Offer Special Early Bird Price for Football
Club Members• Incorporate Video Content as part of overall
strategy.• Weekly “Skill of The Week” Tutorials
• Key Channels – Facebook & Instagram• Target – Parents & Kids
Holiday Camps
• Continue to grow page audience.• Target existing database with promotion on
Facebook.• Create a look-a-like audience to target.• Run location based adverts, promoting camps &
targeting parents in Mirdiff for example.• Run competitions on Facebook to increase
awareness.• Facebook App to download voucher and gather
data.• Introduce activities, coaches in the build up to
camps.• Keep content consistant during the year.
• Between Camps (1-2 posts per week)• Cross promote Football Club/
• Build Up to Camps (3–4 posts [er week)• During – (1-2 Posts Daily, including Video)
Corporate Sports Department
Target Market – HR Departments
Recommended Channel – LinkedIn
Run Campaigns on LinkedIn Targeting HR Executives
Post Details of Corporate Events – Images/Updates
Cross Promote Holiday Camps/Football Academy on here also.
SOCIAL MEDIA
Community Management
Make it personal!
• Boost the awareness of E-Sports by having conversations within relevant communities and potential new customers.
• Increase traffic and engagement across all social media channels
• Continually analyse and optimise efforts and traffic on social media.
• Target key social media influencers who are parents.
Strategic Advertising
• We will use an allocated budget each month to market to your target audience on Social Media.
• We will also use your existing database to target them for awareness campaigns and in addition create a look a like audience based on your previous customers to target potential new clients.
• Build custom built Facebook Apps to capture data and promote special offers to end
users.
Create Brand Ambassadors
• The key to the success of each campaign is creating personal and emotional connections with the right influencers
• We would recommended creating a top target list of those individuals who are going to be key to the success of the brand and inviting them in to experience the services for themselves
• Bloggers/influencers love being asked for their opinion and engaging them from the outset of a new campaign will help to encourage them to become loyal brand advocates going forward.
Example Social Media Activation
Build a Facboook Competition App to target parents in Dubai and Abu Dhab to enter their details for a chance to wina FREE spot on the Holiday Camp for their child and 1 friend worth up to AED 1,600 Dirhams!!
To Sum Up
Our proposed SLAs / KPIs are as follows:
• All Social Media Platforms to be utilised (Instagram, Facebook and LinkedIn)
• English Language• Social listening• Community manager to develop social
media plan for the client .• All content to meet E-Sports brand
guidelines • Formal monthly report • Formal bi-weekly meeting to oversee
implementation.
Tailored Package
Full Social Media Strategy Development Initial Fee AED 8,000
Monthly Activities
• Content Calendar Creation (3 Facebook, 1 Instagram, 1 LinkedIn)
• Management of Advertising Spend• Reporting & Analytics• Bi-Weekly Meetings
Monthly Fee AED 6,000Advertising Spend AED
1,000
Social Media Training
At House of Comms we also provide Digital Training for many client.
A detailed Social Media Training can be set up for your staff to cover Social Media Marketing. fundamentals
Our mission for E-Sports is to train and qualify your staff and get them excited about the possibilities that digital unlocks; helping you make more money, propelling your competitiveness, enhancing your customer experience and adding a new skillset to employee CV’s.
½ Day Training AED 6,000
CORPORATE CLIENTS
CONSUMER EVENTS
LEISURE TOURIMS & HOSPITALITY CLIENTS
FOOD & BEVERAGE CLIENTS
