Lake NasworthyInitiative

November 5, 2013

The designs and concepts in this presentation are for illustrative purposes only

PARCPeter A. Ravella Consulting, LLC

• Continually gather Public Input

• Capturing market while preserving neighborhoods

• Resolving complex community interests

• Design for implementation

• Focus on locals as tourists

Linking Neighborhoods and Tourism

• Master Plan and Comprehensive Plan Amendment [completed]

• Catalytic Projects [in process]

• Implementation Strategy [in process]

Deliverables

ExtensivePublic Participation

Public Input

• Who are the Stakeholders?A diverse group of recreational users, homeowners,

elected officials, chamber representatives, university and business owners

• Without the stakeholder input, the project could not have fairly represented the community’s wants and needs.

Total number of stakeholders interviewed = 75+ Total Outreach Hours = 200+

Stakeholder Meetings

Lake Users & Recreation• Rick Ogan, Kayaker and Biker• Bill Cullins, Riding and Running enthusiast• Alan Prest, Windsurfer/Columnist• Ron Allison, Ross Creek Trail Riders• Wayne Nickell, Concho Cruises• Danny Stevens, Concho Cruises• Juan Hernandez, Concho Bass Club• Mark Barta, CV Archery Association• Larry Leland, CV Archery Association

Lake Residents:• Robin Bockelman, Lakeshore Village • Kevin Collins, Bentwood Country Club• Ken Schaldt, Bentwood Country Club• Tad Logan, President Lake Nasworthy HOA• Greg Kerley, Lake Nasworthy HOA

Agencies• Manny Scott, TPWD• John Ingle, TPWD• Chuck Brown, Upper Colorado River Authority

Business• Jenni Hutcheson, Conv. & Visitors Bureau• Phil Neighbors, Pres., Chamber of Commerce• Paul Marshal & Sharri Gray KOA/Pack Saddle BBQ• Lee Brown, Spring Creek Marina and RV Park

Angelo State University• Greg Pecina, Director, ASU, Boat House• Jessica Manning, ASU Boathouse• Terry Maxwell, ASU, Birding

Follow-up communications were also undertaken in response to comments, questions and concerns

Workshops & Outreach• Workshops 2013

March – General PublicApril – General Public May -- Community Breakfast and Evening Mtg June – Cultural District June – Incoming City Council

• OutreachPostcard Mailer to All Lake Property OwnersRadio Spots FlyersWeb

Stakeholder Guidance

Public Input

• Stakeholders played a vital role in steering this project into its final direction

• Potential market areas of interest that where discussed by stakeholders during interviews:– Restaurant/ Marina Development– Park Improvements– Special Events Area– Hike/Bike trail– Restrooms Improvements– Boat ramp Improvement

Key Quotes from Stakeholders

• “Promote community wellness, look into unused land, extension of bike and pedestrian trails”

• “We have the unique opportunity to fill the needs in a way that complements our city’s landscape, and West Texas country character.”

Key Quotes from Stakeholders

• “[We see] a carefully planned public- private ‐partnership that results in a functional blend of improved lake access and supporting infrastructure for residents, open space/greenbelt areas, selectively approved economic development activities by private investors that do not negatively impact existing recreational activities for San Angelo residents, and non- motorized connectivity ‐enhancements that mitigate motorized vehicle traffic issues and promote increased physical activity on the part of residents and visitors.”

Final Outreach

• Follow up and one on one calls with stakeholder groups and individuals

• October 21, 2013– Planning Commission Presentation and

Unanimous Endorsement for Adoption

– Parks Board Presentation and Discussion

– Public Presentation and Q+A [45+ attendees]

Assessment of Community

Need Resource Management

• Erosion (dredging and other mitigations)

• Storm water management

• Water level management

Lake Management Needs• The following requiresfd further study and local action:

– Water supply and lake level– Storm water runoff /lake clarity and sedimentation– Shoreline erosion – Vegetation management– Recurring maintenance costs

• Recommend the City retain professional experts in the field to address theses specific issues

• Without those issues being embraced the plan will enjoy limited success

Market Analysisfor a Realistic Plan

Analysis Approach

• Detailed demographic analysis of city and the region

• Demand projections of activities for these markets

• Understanding of visitor market potential

• Comparisons of other similar lake areas

• Demand analyses for restaurant, hotel, and special uses

Assessment of Preferences

Market Opportunities

• Additional programming of water events

• Tourism from other west Texas communities

• Education and family venues

• Quality of life activities for locals

Nasworthy Master Plan

Character Zones

Special Opportunity

Nature/Education

Action Sports

Harbor Village

Existing Neighborhoods

Natural Encounter

Action Sports

Action Sports

• Boat Races• Wake Boarding• Archery• Mountain Biking • Trail Running• Camping (RV, Tent)

Action Sports PotentialFigure 47. Zone 1 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market Visitor Market

Total

Boating 75% 60% 10 5

2012 2,450 15,218 17,669 24,503 76,092 100,595

2017 2,580 16,000 18,580 25,800 80,001 105,801

Archery 75%10%

2012 5,475 5,668 11,143 54,750 28,339 83,089

2017 5,766 5,959 11,725 57,660 29,796 87,456

Mountain Biking 75%

5%

2012 4,633 2,398 7,031 46,328 11,990 58,318

2017 4,880 2,521 7,401 48,795 12,607 61,402

Wakeboarding 50%50%

2012 3,349 26,005 29,354 33,492 130,025 163,517

2017 3,527 27,342 30,869 35,274 136,709 171,983

Running/Jogging 75%

5%

2012 5,346 2,767 8,113 53,460 13,836 67,296

2017 5,630 2,909 8,540 56,303 14,547 70,850

Camping 5%10%

2012 275 4,263 4,538 2,746 21,316 24,062

2017 289 4,482 4,772 2,892 22,412 25,304Source: ESRI BIS forecasts for 2012 and 2017, NSGA, SFIA,

Harbor Village

Harbor Village

• Marina• Beach• Restaurants• Hotel• Sailing School• Triathlon Staging • Splash pad• Party Boats

Harbor Village PotentialFigure 49. Zone 2 Estimated Participation/Attendance Potential

Activity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Swimming 50%10%

10 5

2012 2,963 4,601 7,564 29,628 23,004 52,632

2017 3,120 4,837 7,958 31,204 24,187 55,391Sailing 75% 50%

2012902 4,668 5,569 9,017 23,338 32,355

2017950 4,908 5,857 9,497 24,538 34,034

Boating 75% 60%

2012 2,450 15,218 17,669 24,503 76,092 100,595

2017 2,580 16,000 18,580 25,800 80,001 105,801

Triathlon 75% 10%

2012193 200 393 1,932 1,000 2,932

2017204 210 414 2,035 1,052 3,087

Harbor Village Potential

Incorporate Mary E Lee Park and adjacent location to catalyze activity by creating a mix of uses:

• Hotel on the lake - 120 to 150 rooms total• Restaurants - 30,000 SF• Conference center - 30,000 SF• Retail/Entertainment Flex Space - 45,000 SF• Beach structure with concessions - 6,000 SF

Hotel Opportunity

Harbor Village (Mary Lee Park)

Marina Mixed-Use

Harbor VillageNeighborhood Preservation

Nature/Education

Nature/Education

• Nature Center (relocated)

Potential partnership with larger Texas Zoo

• Family Entertainment Center (FEC)

Only if risk remains on private sector

Nature Center Concept

Special Opportunity Zone

Special Opportunity

• Walk/Jogging/Bike Trail

• Windsurfing

• Zip line (connection to Gun Club Hill)

• Hotel (potential Interpretive Ctr.)

• Residential Development

• Commercial/Retail Development

Special Opportunity PotentialFigure 52. Zone 4 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Bicycle Riding 65%5%

10 5

2012 3,852 2,300 6,152 38,516 11,502 50,018

2017 4,057 2,419 6,475 40,565 12,094 52,659Exercise Walking 65% 3%

20124,075 1,460 5,535 40,749 7,301 48,050

20174,292 1,535 5,827 42,917 7,677 50,593

Running/Jogging 75% 5%

2012 5,346 2,767 8,113 53,460 13,836 67,296

2017 5,630 2,909 8,540 56,303 14,547 70,850

Activation of a previously dormant parcel by taking advantage of the canal and location on the Lake:

Power Plant Catalytic Site

• Hotel on the Channel• Neighborhood retail and commercial• Mixed Residential Types• Potential Heritage Interpretive Center

Power Plant Catalytic Site

Interpretive Center with Hotel

Natural Encounter Zone

Natural Encounter Zone

• Birding Center

• Fishing

• Canoe/Kayak

Natural Encounter Potential

Figure 54. Zone 5 Estimated Participation/Attendance PotentialActivity/Year Participation Estimates Visits per Year

Local Market

Market Share

Visitor Market

Market Share

Total Local Market

Visitor Market

Total

Bird Watching 50%10%

10 5

2012 1,803 2,801 4,604 18,034 14,003 32,037

2017 1,899 2,945 4,844 18,994 14,723 33,716Fishing 50% 25%

20122,319 9,002 11,320 23,185 45,009 68,194

20172,442 9,465 11,907 24,420 47,323 71,743

Kayaking 50% 25%

20122,748 10,669 13,417 27,481 53,344 80,824

20172,894 11,217 14,112 28,943 56,086 85,029

Birding Center Catalytic Site

Implementation Strategy

Existing City Parks, Existing Residentialand potential Commercial Mixed Use

Integrated Trail Plan

Gun Club Hill

• Per the City Engineer, a trail could be facilitated via construction of an additional 5 to 8 foot wide improved pedestrian way adjacent to the roadway (20 feet width)

Relatively Low Cost Investments

Low Impact Trailhead (parking, bathrooms)

• Innovative Erosion Control

• Public-Private Partnerships

• Special Districts (value capture)

• Zoning Reforms

• Catalytic Projects

• Knickerbocker Redesign (coordinate w/TxDOT)

Potential Implementation Strategies

A game-changing initiative