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STORY TELLING AND PERSONAL BRANDING
NYENRODE SPORTS - 12 OCTOBER 2015
It takes people to tell a story It takes stories to build a brand
INTRODUCTION
Gijsbregt
Feel free to follow me @gijsbregt
INTRODUCTION
Gijsbregt and story telling
De Buik van Rotterdam
Sportnext
Livescope
Bright guys
INTRODUCTION
Týrsday
The online (sports) content and activation agency.
http://www.tyrsday.com
We empower talent in creating (online) value
INTRODUCTION
It’s a digital world
INTRODUCTION
When will internet video overtake TV?
“It already happend.” - Eric Schmidt CEO Google (in 2012)
INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen
by 78 million people in four days.
INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star
Cristiano Ronaldo, was seen
by 78 million people in four days.
INTRODUCTION
TV sets are in the minority
Computing devices used for video now far outnumber actual ‘televisions’
INTRODUCTION
It’s a digital world
INTRODUCTION
Digital world right now
INTRODUCTION
Social media world wide
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INTRODUCTION
Use of smartphone
INTRODUCTION
Everything is connected
INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users
INTRODUCTION
Tracking
INTRODUCTION
Tracking
INTRODUCTION
Data, messages and connections miss context
STORYTELLING
Talent is your guide in this digital world
STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers
STORYTELLING
Unfiltered communication
STORYTELLING
It’s a sharing world
STORYTELLING
Create a continuous impact
STORYTELLING
Why?
STORYTELLING
Connect to your fans
STORYTELLING
Use your influence
STORYTELLING
Tell your story the way want it
STORYTELLING
Inspire people
STORYTELLING
Create commercial value
STORYTELLING
Take responsibility
STORYTELLING
Even after you quit being a pro
STORYTELLING
Manage the hassle away
STORYTELLING
How?
STORYTELLING
Set your goals
STORYTELLING
What story do you have to tell?
STORYTELLING
Let technology work for you
STORYTELLING
Form and instruct your team
STORYTELLING
Share your adventure
STORYTELLING
Track results
Get started
Create value
GET STARTED
So how does it work?
Strategy
Social website
Consistent storytelling
GET STARTED
Strategy
GET STARTED
Social media websites
GET STARTED
Social websites
GET STARTED
Social website
GET STARTED
Consistent storytelling
CASES
Wilson Kipsang
CASES
Wilson Kipsang
CASES
Wilson Kipsang
CASES
Wilson Kipsang
CASES
Rabobank en WK Hockey
CASES
Concept
CASES
Platform
CASES
Team
CASES
The talent
CASES
Fans
CASES
Planning
CASES
Results reach
CASES
Engagement
NEXT STEPS
Opportunities
Follow us: @teamtyrsday