Social media has become an intergal focus for sports brands. We take a look at how the MLB and other brands use SM and examine the shift to visual media like Instagram. How can brands leverage Instagram to engage fans?
2. MLB and SM @MLB Facebook Fan Page Pinterest: MLBAM Google+
and LiveStatistics 3. Twitter: @MLB 2,547,161 Followers +40,000
Tweets Post Photos, Links,and News Utilize TrendingTweets Interact
With BigName Users 4. Facebook.com/MLB 4.2 Million Likes Posts
MostlyPictures with Links Ask For UserEngagement 2nd Most
ActiveVehicle 5. Google+: +MLB +1,403,009 In 1,375,412 Circles Not
Used asFrequently Post photos withLinks 6. Pinterest.com/MLBAM
14,557 Followers 23 Boards, 544 Pins Strictly Photos Newest and
SmallestMedium 7. Effective Use of SM Linking BetweenPlatforms
Individual Teams withIndividual Platforms Expansive ContentCuration
Incentive For Users All Media directs toMLB.com 8. Members Only
Campaign 9/20/12 It begins#MLBMembersOnly Encouraged People
toFollow Before Its TooLate MLB Closed Twitters toMembers Only Gave
away prizes 9. Members Only Campaign +8,000 New Followers in
