1.Dan ConnorsBrian Burr@DanConnors1 @bmburr #MLBSMBen Glidden Rayna Linowes@beneg92 @relinowes

2. MLB and SM @MLB Facebook Fan Page Pinterest: MLBAM Google+ and LiveStatistics 3. Twitter: @MLB 2,547,161 Followers +40,000 Tweets Post Photos, Links,and News Utilize TrendingTweets Interact With BigName Users 4. Facebook.com/MLB 4.2 Million Likes Posts MostlyPictures with Links Ask For UserEngagement 2nd Most ActiveVehicle 5. Google+: +MLB +1,403,009 In 1,375,412 Circles Not Used asFrequently Post photos withLinks 6. Pinterest.com/MLBAM 14,557 Followers 23 Boards, 544 Pins Strictly Photos Newest and SmallestMedium 7. Effective Use of SM Linking BetweenPlatforms Individual Teams withIndividual Platforms Expansive ContentCuration Incentive For Users All Media directs toMLB.com 8. Members Only Campaign 9/20/12 It begins#MLBMembersOnly Encouraged People toFollow Before Its TooLate MLB Closed Twitters toMembers Only Gave away prizes 9. Members Only Campaign +8,000 New Followers in