Sport & Recreation Alliance Sport Summit

Nicky Roche (CEO, TdFHUB2014) 5 June 2014

Scale of the Event

Tour de France ‘Machine’ 4,500 people including: 198 riders (22 teams x 9)

1450 hotel beds reserved every day 10 emergency doctors and 6 ambulances 47 police motor cyclists 2,000 journalists 190 countries broadcasts 3.5 billion viewers 133 million internet pages viewed for 2012 race Over 40 partners, mostly commercial 180 vehicles in the Caravan 15 million gifts handed out 12 million spectators on route

Economic & Social Benefits

2007• Over 3 million people turned out• 2 stages brought £90 million benefit to the economy• Publicity value worth a further £35 million2010• In 2010 in Rotterdam, over £2million was spent by the teams,

organisations and press alone

2014• Over 2 million spectators in Yorkshire, worldwide TV audience• Raises profile of the health and environmental benefits of

cycling

Grand Depart 2014

Stage 1: Saturday 5 July 2014Leeds Headrow to Harrogate Montpellier» 125 miles/201.1 kilometres

Stage 2: Sunday 6 July 2014York Racecourse to Sheffield Don Valley» 124 miles/200.5 kilometres

Stage 3: Monday 7 July 2014Cambridge City Centre to London The Mall» 98.33 miles/159 kilometres

Funding

• Local authorities together are making a combined contribution of £11m– each local authority has made provision in its own budget which,

combined, adds up to £11 million.

• Government has made up to £10 million available – managed through the not-for-profit company TdFHUB2014 Ltd to co-

ordinate planning for stages 1 and 2 and stage 3 up to the M25 The company will be dissolved once the Tour is over. The company will account for its budget and report progress publicly.

• Transport for London is contributing £6m – to meet the costs associated with Stage 3.

• We are committed to transparency – Information about these costs is in the public domain.

Our Organisation: 6 domains

• Venue and route operations • Safety and scrutiny• Transport and highways• Communications• Finance and procurement• Local Authority delivery

Why do it?

• National and local prestige• A world stage and repositioning the country and the

city-potential TV audience of billions• Legacy – physical, reputation and skills• Because all major countries should• The country will have a fantastic few weeks that

they will never forget.

The Bid

• Your unique selling point as a city, country• Coalition of the willing: NGB, Government, Local

Government and private sector• Funding• Bid team – the figure ahead• Fast start up skills for the bid company• What are you giving back to the sport and country.

Delivering

• Get governance right from the start – no one is in charge, you are a team

• Recruit the best and keep them for the long haul• Get a good grasp of the budget across the piece,

allow enough contingency and manage it tightly• Use world-class programme delivery skills with

effective management of issues and risks

Delivering

• Let the programme evolve and keep teams evolving with it. You cannot communicate enough with the public or your staff about how you are doing

• It’s a World wide event not just domestic and factor in that interest

• It’s all about the sport.

Thank you