Al Hilal Football Team – Documentary MMS

18 Oct, 2010

The Brief: “Al Hilal” football team are launching a 50 episode MMS documentary.

The plan was to launch the MMS online for better reach.

18 Oct, 2010

Option 1 – Hilal Team Babies

Al-Hilal Babies

Ever since we were young, we've been Hilali’s. And ever since they were young, today's Hilal team were talented and led interesting lives. This direction tends to appreciate these talents, and remind us of what made us Love Al-Hilal, it's history.

Web BannersBaby pictures of the football stars are shown in web banners,

talking about their favorite toys, and home videos(clicking on the banners will take you to a micro site)

Microsite – 1This micro site displays the team members’ baby photos, videos and stories

The purpose is to get the public interested in the club, the stars and their history

Microsite – 2This section of the micro site is a flash game

that enables you to challenge super soccer babiesThe purpose is to engage the public with the

players in their youth, and history.

Microsite – 2At the end of the game, you will receive a message

Offering you a subscription to a 50 episode documentaryTo be sent to your phone via MMS