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We can provide many different types of services to help you market your sports organization and connect with fans in fun ways on your site, on a new community site, on Twitter, Facebook, YouTube or wherever your fans like to gather! Our specialty is live online events!
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STADIUM SITE: LIVESTRONG SPORTING PARK
WordPress CMS site for stadium/concert venue
Includes Twitter & Facebook integration, event booking integration and feature slider with built-in ticket buttons for purchasing immediately
Designed social presence for Twitter, Facebook & YouTube
Users can select from different large-scale backgrounds to choose their own “skin” – many design elements are transparent so backgrounds are semi-visible
Twitter/Facebookfollows are
increasing by5-10% monthly
45,000 visitorsIn less than2 months
Livestrong Sporting Park Site – Launched May 9, 2011
Over 1 million results for
stadium name in Google
Stadium site: go arrowhead
WordPress CMS site for stadium/concert venue
Like the LSP stadium site, the Arrowhead site includes event booking integration and feature slider with built-in ticket buttons for purchasing immediately
It was important to Arrowhead staff that the venue site be unique from the rest of the Kansas City Chiefs branding, to reflect the upscale, corporate spaces they also rent for conferences, receptions, meetings and other events
We are mimicking some of the elements used in the space online, like carpeting and wall textures, to bring the ambiance into the site
Arrowhead Stadium Site – Launched August, 2011
LIVE LANDING PAGE: LSP ANNOUNCEMENT
Real-time mini-application for a stadium naming announcement
Included mailchimp email address integration, a mixed Twitter/Facebook comments stream, Twitter/Facebook commenting capability, and multi-search, keyword-driven Twitter stream plus live video integration and a flash presentation all on one page
Designed social presence for Twitter, Facebook & YouTube
Real-time analytics & multiple Twitter analytics
Managed the page during live announcement
Over 500 newemail
subscribers
Increased Twitterand FacebookFollowers by
over 7%
1500 Twittermentions during
event
Nearly 20,000unique pageviews with 1hour notice
Live Reveal of Stadium Naming Announcement – March 9, 2011
Kansas City Chiefs choose a recipient of their “Chiefs Charity Game” each year to earn proceeds from various events for their charity for one year
Usually the owner’s family selects the charity… in 2011, they decided to open it up to public voting after selecting the four best nominees
This voting site was up for about 3-4 weeks, and people could vote via an email confirmation, or by authorizing a Twitter or Facebook account
At the time of placing their vote, users shared with their social networks to encourage others to vote too – we tracked votes on a backend
we enable fans to have a voice
Chiefs Charity Public Voting Site
This voting site for the High School Coach of the Year program, a joint initiative of the Kansas City Chiefs and the NFL. used the same technology as the Charity Game, so it cost less the second time
This site was up for 2 weeks, and people could vote via an email confirmation, or by authorizing a Twitter or Facebook account
At the time of placing their vote, users shared with their social networks to encourage others to vote too – we tracked votes on a backend
Mini-app microsites with your brand
Chiefs High School Coach of the Year Voting Site
We quickly produced a Live Landing page for Chad Ochocinco’s unexpected soccer tryout & managed the page during the tryout
First day of tryout was a live online event so fans around the world could watch the tryout
The remaining days we showed highlight videos from that day’s trial
The week ended with a live scrimmage between SKC and a local amateur team
Chad Ochocinco was named an Honorary Reserve Team member at the end of his trial, and invited to work out with the team anytime
LIVE LANDING PAGE: SPORTING #85
Ochocinco Soccer Tryout – Week of March 23, 2011
Over 23,000 emails collected
to see live/recorded tryout
Recap videos on YouTube viewed a collective half
million times
8000+ Twittermentions the
first day of Chad’s tryout
18,000 unique viewers
watched first day live online
1,400,000 articles can be found in search
results
We help make your brand social
We added a Chiefs Welcome tab for their existing Facebook page
They had no branding outside the profile picture before hiring us – we will be doing more for them on Facebook & Twitter during the season, including contests and special promotions for sponsors
“The Kansas City Chiefs’ fans are passionate and we want to make sure we leverage every opportunity to engage and excite them.
Fresh ID brings creative ideas to connect with our fans utilizing the best in user experience and digital solutions today.”
Lance Brown Manager of Internet and Digital Media for the Kansas City Chiefs
Sporting Membership portal for Sporting Club’s new community & affinity program
CMS-based application design that utilizes WordPress and Buddypress, but takes out-of-the-box features much further
Interactive design not found in majority of Wordpress sites (with javascript, php and css)
Development was initially done by another firm but we have taken over development of the portal going forward
New features and functions are being designed - this is a long-term project, and integration with mobile and kiosk applications is part of our work
COMMUNITY site: SPORTING MEMBERSHIP
10k+ Members in First Month
Other pro teamshave expressedinterest in the
platform
Sporting Club Membership Portal – Launched June 8, 2011
Fresh ID has created various social media campaign ideas for Kansas City Chiefs sponsors and prospective partners to utilize during the season
Using already established strong online influencers that the Chiefs have, sponsors can partner with the Chiefs and gain access to those advocates and fans through social media and interactive campaigns
We have developed ideas for Gatorade, Toyota, Motorola, Hy-Vee, Metcalf Bank and many others – once proposals are accepted we will work with the sponsor and the Chiefs to execute the various types of campaigns, contests and events
we generate ideas for sponsorship
Types of ideas we come up with on monthly retainer for the Chiefs
Digital Strategies for aConnected Marketplace
Our clients need digital strategies that work with existing business and marketing goals and also need help envisioning how to implement & integrate new ideas & channels.
mobile social
search content
platforms & tools
customers and prospects are increasingly using mobile devices and we find ways to address the
needs of people who are always online
more than just marketing or customer service, business is getting done via social
networks and connected communities
being included in trusted sources of information and being discovered online is a critical component of your digital footprint
managing an influx of content internally and from user-generated mentions can be challenging, but
elevates the value of your digital assets
YouTube, Twitter, Facebook, Linked In, Yelp and more can be leveraged to engage with people
wherever they are talking about your brand
analysisconversations, seo work and time spent on mobile apps are great and all, but there’s no ROI without measuring and analyzing results
Intefy is the emerging must-have tool for social media integrated live event broadcasts. You have to see this in action.
Michael KristofTweetReports Founder
Intefy makes live events easy & affordable…
Unforgettable online entertainment
Spontaneous event that let us show SKC what we could do for their organization
Idea began on Twitter, page designed, photographer and videographer found and event happened in less than 12 hours
Chat was packed with 75+ people for 2 hours prior to live event taking place
Video online was done via an iPhone – a highlight reel was professionally produced by SKC broadcasters who came
Chipotle donated 23 meals (Kamara’s number & his favorite place & he paid for the rest of lunch for fans
INTEFY PLATFORM: SKC SNOWDAY
#KCSnowmageddon – Snowball Fight – January 21, 2011
Chipotle donated 23
meals for fans/players
300+ unique viewers from
90+ global regions
189,000 links on Google
covering the snowball fight
Perfect for niche topics
Intefy without video can display up to 6 columns of search terms & profile updates brandedlike you want it – this isn’t your ordinary Twitter client – it’s built for brands & fans!
real-time conversations
links to sites & sponsors
live/recorded video
analytics
photo galleries
AGGREGATED CONTENT
REAL-TIME MEDIA
COMMUNITY ENABLEMENT
LIVE INTERACTION
INCLUSION OF
VIRTUAL PARTICIPANTS…
ALL INSIDE YOUR BRAND
KANSAS CITY400 E. 18th StKansas City, MO 64108Telephone 816-359-3554
DALLAS401 E. Corporate Drive, Ste. 109Lewisville,Texas 75057Telephone 214-736-3563
ONLINETwitter @freshidEmail [email protected] http://freshid.com