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Designing for Social
May 1, 2014
Re-Connecting
Your name tags are coded with colored dots.
(There are four colors)
Please seat yourselves according to color code: EVERYONE at the table should have the same color dot
Re-Connecting
Welcome & Introductions of New Faces
Warm-up
The importance of “Designing for Social”
Re-Connecting
Warm-up
Describe an experience when an acquaintance became a friend. How did that happen?
ShareFest 1
Scarsdale Synagogue Temples Tremont & Emanu-El
Deep-dive glimpse into congregation’s experience
Key success elements & take-aways
Input from other congregations
Inquiries from other congregations
Scarsdale SynagogueAnnual FUNdraiser
Goals of the FUNdraiser:
not just to raise money!
GOALS
• To build community
• To create intimate settings
• To make people matter
• To remove psychological barriers to attending
To Build Community
• FUNdraiser Committee
• Intimate setting for dinner
• After attendees have dinner in hosts’ homes everyone comes together at the synagogue
• Havdalah
• Fund-A-Need
To Create Intimate Settings
• Dinners are hosted in congregants’ homes for groups of 8 – 12 people
• 1 ½ to 2 hours to socialize in an intimate setting with gracious hosts
• People may be grouped with friends or with people they don’t know at all
To Make People Matter
• Honoree: Jody Glassman, Director of Early Childhood Education Program “Mazel Tots”
• Celebration of the 13th year of Mazel Tots: the students and the teachers
• Journal – opportunity for people to send a personal message
• Younger members matter: this is a celebration of the program that their children attend
Invitation
Journal
To Remove Psychological Barriers
• By having dinner in a host’s home, people arrive at the synagogue together
• Removes the barrier created by the trepidation of walking in alone to a large event
Evening Format
• Dinner in hosts’ homes (6:00 – 8:00pm)
• Celebration at Synagogue (8:15 – 11:30)• Dessert buffet, beverages, wine (8:15 – 11:30)• Silent Auction• Havdalah• Live Auction, Fund-A-Need• Dancing and Socializing
How To Make the Dinners Work
• Commitment of leadership and Fundraiser Committee
• Hosts: Start with Board members, people who are “connectors”
• Hosts – some will invite people they know, helping raise attendance
• Explain how attendees are “assigned” to hosts
Reverse Side of RSVP Card
A highlight of this dinner format has been the opportunity to get to know fellow congregants in a small and informal setting. We will connect each of you with a warm and welcoming host, who is looking forward to meeting and dining with you.
Your host will be contacting you prior to the event to discuss details
If you have friends with whom you would like to dine, or people you would like to get to know better, please list them below, and we will do our best to accommodate you.
Letter to Hosts
Dear Ellen and Scott,
Thank you for hosting the dinner portion of our FUNdraiser in your home. Below are the names of your guests with their contact information. Please contact them to let them know that they are invited to join you at your home, to give them your address/directions, to ask them to bring a dish if you are having a “pot luck” dinner and to remind them when to arrive (we recommend 6 pm).
We are relying on you to make sure that you and your guests arrive at Scarsdale Synagogue between 8:00 and 8:15pm (at the latest) for the balance of the evening. Remember, you are not serving dessert. We will be having dessert, a silent auction, live auction and entertainment at the synagogue. Wine and a “signature cocktail” will be served, as well as soft drinks, coffee and tea. It is important that everyone arrive no later than 8:30pm so that our program runs smoothly.
If you have any questions, please call Donna at 722-4043 or email at [email protected].
On behalf of the FUNdraising committee, thank you so much for graciously agreeing to host at your home. You are setting the tone of the evening, which we know will be warm, friendly and fun.
“Thank You” Means “You Matter”
Dear Ellen and Scott: On behalf of the Annual FUNdraiser Committee and all of us at the Synagogue, I want to thank you for participating in our FUNdraiser on April 5. By graciously hosting dinner at your home, you kicked off the evening with warm hospitality and a sense of community that carried through the entire event. Thank you for setting the tone for our FUNdraiser. Your presence and generosity at the celebration at the synagogue are greatly appreciated and contributed to making this year’s FUNdraiser an unprecedented success. We surpassed our $40,000 goal for our synagogue operating budget and raised $55,900 for equipment for our new playground. We are delighted that you joined us for this very important evening. It would not have been the same without you! Best regards,• •
REVIEW OF GOALS
• To build community
• To create intimate settings
• To make people matter
• To remove psychological barriers to attending
• And Yes, To raise money
Mission Possible
TEN CONSIDERATIONS
WHEN DESIGNING FOR SOCIAL
EMOTIONS
1. Helping people feel safe/having a buddy
2. Remove awkwardness/structure/ice-breaking
3. Intimacy/transparency
4. Inviting/modeling vulnerability
Mission Possible
TEN CONSIDERATIONS
WHEN DESIGNING FOR SOCIALWEAVING THE NETWORK
5. Design with empathy – understand your audience
6. Get to know the interests/skills in the room; invite/empower others to lead/teach
7. Scaffolding for shared interests/needs (get outside the comfort zone)
Mission Possible
TEN CONSIDERATIONS
WHEN DESIGNING FOR SOCIALPRACTICAL CONSIDERATIONS
8. Think on multiple social levels: 1:1; group; person to community
9. Space design – where, what, how. Vibe and structure
10. How to continue connections after. How are you planning for the long term results?
Mission Possible
YOUR MISSION,
SHOULD YOU ACCEPT IT
(it’s not really a choice)
Mission Possible
APPLYING DESIGN THINKING TO
DESIGNING FOR SOCIAL MISSIONDesign the Problem
Empathize
Ideate
Get Input
Refine & prototype
Test
Iterate as needed
Mission Possible
APPLYING DESIGN THINKING TO
DESIGNING FOR SOCIAL MISSION
Mission Possible
SHARING & IMPROVING DESIGN
(Use modified Critical Friends Protocol to share and improve design ideas of Mission Groups 1 & 2)
Mission Possible
CRITICAL FRIENDS PROTOCOL
1. Presentation by Mission Possible team (3 minutes)
2. Clarifying questions from group (3 minutes)
3. Hot/cool feedback from group (4 minutes)
ShareFest 2
430 DeMott Avenue:Central Synagogue of Nassau CountyReconstructionist Congregation Beth Emeth
Deep-dive glimpse into congregation’s experience
Key success elements & take-aways
Input from other congregations
Inquiries from other congregations
Lunch: Sustenance & Socializing
Get more acquainted with others who share similar issues and interests
in other congregations
Mission Possible
SHARING & IMPROVING DESIGN
(Use modified Critical Friends Protocol to share and improve design ideas of Mission Groups 3 & 4)
Mission Possible
CRITICAL FRIENDS PROTOCOL
1. Presentation by Mission Possible team (3 minutes)
2. Clarifying questions from group (3 minutes)
3. Hot/cool feedback from group (4 minutes)
The Design Process
Observe
Design
Experiment
Refine
Why evaluate?
The purpose of evaluation is to improve not (only) to prove.
Daniel Stufflebeam
What Are SMART Goals?
•Specific
What will participants know, feel, do believe?
•Measurable
How can we assess success in observable ways?
•Action-oriented
What will we DO?
•Realistic Are the goals achievable?
•Timely Are they achievable in the available time?
Formative evaluation
Summative evaluation
Developmental evaluation
What are Some Concrete Indicators of Effective Programs that are “Designed for Social”?
What will success look like…
• for individual participants?
• for sponsoring institutions?
• for the community?
Making Sure You Hit the Mark
Choosing the Methodology
to Evaluate Your Project
Front End Work:Laying the groundwork for your evaluation
• What are the goals of your project?
• What do you want to know?
• Who are your evaluation audiences?
• How will you use the information?
Not everything that counts can be measured…
Not everything that can be measured counts.
Albert Einstein
• Extract data from written records
(e.g., surveys)
• Survey individuals or groups (participants, non-
participants, parents, teachers, employers, general
public, etc.)
• Individual interviews
• Focus groups
• Structured observations
Possible methodologies
SAMPLE : After Action Review Chart
Strengths Weaknesses Retain/Change in Future
Follow-up
Planning Process
Communication
Logistics
Staffing
Schedule/Timing
Program Content
Implementation
Learner Impact
Organizational Impact
Observation Protocols
• Types of observations:o Non-participant/Passive observationo Participant observation
• Goals of observationso Descriptive observations (initial, general)o Focused observations (on aspects relevant to research question)o Selective observation (to purposively grasp central aspects
• Phases of observation planningo Selection of a setting (where and when)o Definition of what is to be documented in observationo Training of observers for standardization
Focus Group Interviews
GOAL: obtain perceptions on a focused topic in a supportive, non-threatening environment
METHODOLOGY: + 7-10 participants best conducted with groups that have commonalities skilled interviewer ‘safe’ environment.’ no effort to reach consensus -- rather give voice to multiple perspectives.
PLANNING: Identify goals Identify participants Create Interview Protocol
ANALYSIS: Trace common themes, interesting divergences Identify areas for further exploration
FOLLOW UP: Thank yous Sharing findings Follow up (individual and/or group as appropriate)
Data mining & Document review
Conduct secondary analysis of existing data to answer specific questions (e.g., how many congregants fall in particular demographics; re-analyze findings from recent surveys to answer specific questions (e.g., Measuring Success survey);
Use techniques such as Language Audit
Quick Reflection
USES:
Providing feedback to inform future programs
Assessment of impact
Assessment of participants’ experience
Supporting synthesis and reflection by participants
Can be administered on site or online (immediately following program/event)
What do you need to know? How (and when) will you measure it?
What do you need to know about your project, and how will you measure it?
What do you need to know about your project, and how will you measure it?
What do you need to know? How (and when) will you measure it?
1. How does what you proposed match up with what is being delivered on the ground?
Where are the breakdowns? What are the obstacles? What changes are needed?
2. How are key stakeholders (learners, parents, educators, leaders, funders) experiencing the project?
What is valued/not? What is enhancing and what is difficult/getting in the way?
3. What are the intended and unintended consequences of the project on key stakeholders (in terms of know, do, believe, belong)?
How is the impact of the project on the organization?
4. Based on stakeholder responses/actions, what are the key elements that:
- need to be nurtured/enhanced? - modified (in what ways?)
What do you need to know about your project, and how will you measure it?What do you need to know? How (and when) will you measure it?
1. How does what you proposed match up with what is being delivered on the ground?
Where are the breakdowns? What are the obstacles? What changes are needed?
HOW: Annotated observation; after-action review
WHEN: During programs/classes/events; weekly? Monthly? After each event? What if some of the key work is in-between events???
2. How are key stakeholders (learners, parents, educators, leaders, funders) experiencing the project?
What is valued/not? What is enhancing and what is difficult/getting in the way?
HOW: Annotated observation; quick-feedback surveys/interviews with all types of stakeholders
WHEN: During programs/classes/events; weekly? Monthly? After each event? What if some of the key work is in-between events???
3. What are the intended and unintended consequences of the project on key stakeholders (in terms of know, feel, do, believe)?
How is the impact of the project on the organization?
HOW: Annotated observation; quick-feedback surveys/interviews/skills demonstrations with all types of stakeholders/after-action reviews
WHEN: During programs/classes/events; weekly? Monthly? After each event? What if some of the key work is in-between events???
4. Based on stakeholder responses/actions, what are the key elements that:
- need to be nurtured/enhanced? - modified (in what ways?)
HOW: After action review
WHEN: Weekly? Monthly? After each event?
Evaluation Planning Worksheet
FOCUS
PROGRAM GOALS DESIGN CRITERIA
EVALUATION QUESTIONS
INDICATORSBENCHMARKSMILE MARKERS
ASSESSMENT TOOLS
DATA SOURCES
COMMUNICATING & ACTING ON FINDINGS
What issue/problem does the program address? What is/are the target population(s) for the program?
What are the program goals? Which of these goals do you want to evaluate?
What is important to you to measure or evaluate? What questions are important to answer? e.g.:Do you want to expand the program? Do you want to improve the quality of the program? Are you concerned about the efficiency of the program/program resources? Do you want to assess the effectiveness of the program in achieving its goals? Do you need descriptive information about the program for PR or other reporting purposes?
What evidence can you look for that will tell you if the program is in its way to achieving its goals? Are there some goals that are instrumental or secondary to achieving the over-arching goals of the program? [distinguish between inputs, activities, outputs & outcomes]
What assessment tools can you use to uncover evidence of goal achievement? [e.g., interviews, surveys, questionnaires, focus groups, community forums, observations, analysis of program records]
Who/what are the best sources for data collection?
How? When? Where? To whom? By whom?
You’ve Got Your Results – So Now What?
What do you do with:
Positive results?
Negative results? [Fail Forward!]
Neutral/inconclusive results
Use your findings!
Refine
7th Inning StretchMove to sit in congregational teams
ShareFest 3
Park Slope Jewish Center
Deep-dive glimpse into congregation’s experience
Key success elements & take-aways
Input from other congregations
Inquiries from other congregations
Bringing It Home
SITTING IN CONGREGATIONAL TEAMS:
What have we learned?
How will we use it?
Announcements about coming events, next steps
