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Designing Social Enterprises. Per Krull Ph.d.-student Aarhus University Denmark. SERNOC Helsinki April 25, 2012. Agenda My Ph.d.-project The cases Results Contributions and implications. My Ph.d.-project Aarhus School of Business The Kaospilots ( www.kaospilot.dk ) - PowerPoint PPT Presentation
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DesigningSocial Enterprises
Per KrullPh.d.-studentAarhus UniversityDenmark
SERNOC
Helsinki
April 25,
2012
Agenda
My Ph.d.-project
The cases
Results
Contributions and implications
My Ph.d.-project
Aarhus School of BusinessThe Kaospilots (www.kaospilot.dk)
RQ: What characterizes design of social enterprises?
Strategy:Overall qualitativeCase study researchUnit of analysis: models and methodesQualitative semi-structured interviews
My Ph.d.-project
Litterature review:
MODELS:Historical and international perspectivesOrganisational forms, hybrids, archetypesBusinessmodelsStrategy
METHODES:Value creationInnovation, creative destructionSocial innovationEntrepreneurshipSocial entrepreneurshipDesign ThinkingNetwork and social capitalSystems Theory
Analysis of the 16 cases in relation to the nine EMES-criteries
PER KRULL (2012)
Definition on social enterprise -nine criteria
Spectrum for focus (economic to social)
Kondakis (Nike Kondakis)Baisikeli (v/ Henrik Smedegaard Mortensen)Kontutto (Fanny Posselt)100% til børnene (Signe Møller)Kadaver (v/ Anders Møller Toft)Lust (Sabina Elstam-Johns)Agentur V (Jakob Valdemar)We have a Dream (Anne Kjær Richert)Mongo Park Bureau (Trine Valentin Munch) Planb (v/ Kasper Arentoft)Shoe The Bear (Thomas Frederiksen)370° (v/ Rolf Arne Leer)Nuummioq (Mikisoq H. Lynge)CSR+ (Sarah Gregersen)Gunbak Knowledge (Ouafa Rian)ChangePilot (Lemmy Jensen)
Tekst
Kadaver/Anders
Kondakis/Nike
We have a dream/Anne
Baisikeli/Henrik
100% til børnene/Signe
Kontutto/Fanny
CASE 2BAISIKELICykelindustri iAfrika400.000 cyklerCykelambulancer
Kbh:Bike toursLeasing af cykler
Mukhtarsfødselsdag
Flash mob3,7 mill
Bedre busturhttp://www.youtube.com/watch?v=xgOyTNtsWyY
Results
26 parametersRated 1-5
10 Results
Happyness before growth
Execution of social value creation, sound business and sustainable development
Blue Ocean strategy
Designing new business models
Action learning, ‘just do it’, co-creation,community building and participatory design
Creation view and effectuation logicrealization of a desired future
10 Results
Handling complexity by: proces management (facili-tated leadership), designmethode and systemic thinking
Navigate like designers (wicked problems, tests,prototypes, T-shape thinking, multidisciplinarity, usedriven design, appreciative feedback and exploitation/exploration
Prominent networkers (bridging, bunding, brokersand social kapital)
Creation of ‘many winners’
SOCIALEIVÆRKSÆTTERE
PassionForretningsprincipperÆndrerpå det beståendeBæredygtigeforandringer
Six Business Models:
The uniqueness
Who are the customers?
How do you earn money?
How is the value delivered
Contributions and Implications
Connectivity between Social enterprises
and:
(a) Social innovation
(b) T-shape-thinking, faciliterende ledelse,
procesledelse, systemtænkning,
designmetode, netværksmetode og
participatory design.
Create communities
Co-create
The needed leadership
They do business without a business-
education
DesigningSocial Enterprises
Per KrullPh.d.-studentAarhus UniversityDenmark
SERNOC
Helsinki
April 25,
2012
Thank you