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Designing Social Enterprises Per Krull Ph.d.-student Aarhus University Denmark SERNOC Helsink i April 25, 2012

Designing Social Enterprises

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Designing Social Enterprises. Per Krull Ph.d.-student Aarhus University Denmark. SERNOC Helsinki April 25, 2012. Agenda My Ph.d.-project The cases Results Contributions and implications. My Ph.d.-project Aarhus School of Business The Kaospilots ( www.kaospilot.dk ) - PowerPoint PPT Presentation

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Page 1: Designing Social Enterprises

DesigningSocial Enterprises

Per KrullPh.d.-studentAarhus UniversityDenmark

SERNOC

Helsinki

April 25,

2012

Page 2: Designing Social Enterprises

Agenda

My Ph.d.-project

The cases

Results

Contributions and implications

Page 3: Designing Social Enterprises

My Ph.d.-project

Aarhus School of BusinessThe Kaospilots (www.kaospilot.dk)

RQ: What characterizes design of social enterprises?

Strategy:Overall qualitativeCase study researchUnit of analysis: models and methodesQualitative semi-structured interviews

Page 4: Designing Social Enterprises

My Ph.d.-project

Litterature review:

MODELS:Historical and international perspectivesOrganisational forms, hybrids, archetypesBusinessmodelsStrategy

METHODES:Value creationInnovation, creative destructionSocial innovationEntrepreneurshipSocial entrepreneurshipDesign ThinkingNetwork and social capitalSystems Theory

Page 5: Designing Social Enterprises

Analysis of the 16 cases in relation to the nine EMES-criteries

Page 6: Designing Social Enterprises

PER KRULL (2012)

Definition on social enterprise -nine criteria

Page 7: Designing Social Enterprises

Spectrum for focus (economic to social)

Page 8: Designing Social Enterprises

Kondakis (Nike Kondakis)Baisikeli (v/ Henrik Smedegaard Mortensen)Kontutto (Fanny Posselt)100% til børnene (Signe Møller)Kadaver (v/ Anders Møller Toft)Lust (Sabina Elstam-Johns)Agentur V (Jakob Valdemar)We have a Dream (Anne Kjær Richert)Mongo Park Bureau (Trine Valentin Munch) Planb (v/ Kasper Arentoft)Shoe The Bear (Thomas Frederiksen)370° (v/ Rolf Arne Leer)Nuummioq (Mikisoq H. Lynge)CSR+ (Sarah Gregersen)Gunbak Knowledge (Ouafa Rian)ChangePilot (Lemmy Jensen)

Page 9: Designing Social Enterprises

Tekst

Kadaver/Anders

Kondakis/Nike

We have a dream/Anne

Baisikeli/Henrik

100% til børnene/Signe

Kontutto/Fanny

Page 10: Designing Social Enterprises
Page 11: Designing Social Enterprises
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CASE 2BAISIKELICykelindustri iAfrika400.000 cyklerCykelambulancer

Kbh:Bike toursLeasing af cykler

Page 13: Designing Social Enterprises
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Mukhtarsfødselsdag

Flash mob3,7 mill

Bedre busturhttp://www.youtube.com/watch?v=xgOyTNtsWyY

Page 15: Designing Social Enterprises
Page 16: Designing Social Enterprises
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Results

26 parametersRated 1-5

Page 18: Designing Social Enterprises

10 Results

Happyness before growth

Execution of social value creation, sound business and sustainable development

Blue Ocean strategy

Designing new business models

Action learning, ‘just do it’, co-creation,community building and participatory design

Creation view and effectuation logicrealization of a desired future

Page 19: Designing Social Enterprises

10 Results

Handling complexity by: proces management (facili-tated leadership), designmethode and systemic thinking

Navigate like designers (wicked problems, tests,prototypes, T-shape thinking, multidisciplinarity, usedriven design, appreciative feedback and exploitation/exploration

Prominent networkers (bridging, bunding, brokersand social kapital)

Creation of ‘many winners’

Page 20: Designing Social Enterprises

SOCIALEIVÆRKSÆTTERE

PassionForretningsprincipperÆndrerpå det beståendeBæredygtigeforandringer

Six Business Models:

The uniqueness

Who are the customers?

How do you earn money?

How is the value delivered

Page 21: Designing Social Enterprises

Contributions and Implications

Connectivity between Social enterprises

and:

(a) Social innovation

(b) T-shape-thinking, faciliterende ledelse,

procesledelse, systemtænkning,

designmetode, netværksmetode og

participatory design.

Create communities

Co-create

The needed leadership

They do business without a business-

education

Page 22: Designing Social Enterprises

DesigningSocial Enterprises

Per KrullPh.d.-studentAarhus UniversityDenmark

SERNOC

Helsinki

April 25,

2012

Thank you