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Designing social business platforms calls for an indepth understanding of social technology. Innovation in choosing and designing social media platforms will go a long way in ensuring social business success.
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Designing your Social Platform
Social Business Strategies
P6 Framework
Dell for All
Dell has its presence in all social platforms
P6 Framework
TinyLetter for Twitter
Certain brands are very choosy…
P6 Framework
"The SMAC Stack"
P6 Framework
Track my McDonaldsSocial is a convergence of many different ICT disciplines
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“But it is SMACr"With “R” for “real”
world
But “real world” touch can be inevitable, as in the case with Tetley’s Farmers First Hand program
P6 Framework
P6 Framework
Key ingredients of social:Ability to create profiles
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Analytics
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File sharing tools
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Mobile capabilitiesP6 Framework
Tools to form groups
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Chat, share, commentary...COLLABORATION TOOLS
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that help companies to treat customers as co-creators
The Most Important: Creation Tools
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Do it yourself
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Co-create
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Co-creation@ Threadless
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Co-creation@ HuffPost
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Hub
Spokes
Spokes
Spokes
Spokes
When one platform is not enuf…
P6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: [email protected] Mobile: +919790276206www.younomy.com
Like: www.facebook.com/younomyFollow: @younomyNewsletter: www.tinyletter.com/younomy
