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“I’m a skeptic.”Deist
Non-believerRationalistAgnosticAtheist
Humanist
Skeptics have a brand image problem.
It’s not too late to fix it.
The Constructive Skeptic
Steve CunoThe RESPONSE Agency
Salt Lake City
Rebranding Skepticism at the Grassroots Level
Distinctive name & logo?
What is a brand?
Cool slogan?
What is a brand?
What you say about yourself?
What is a brand?
“THE STRENGTH TO BE THERE”
Brand
The experience you create for your customers
Creating a Positive Customer Experience
DeistNon-believerRationalistAgnosticAtheist
HumanistDELAY
“I love to drink ox bile.”
“Taurine”
Anchor the label in something positive
“I don’t believe in…”
HomeopathyPsychicsDousersMixing church with stateAlien visitorsNear-death experiencesMysticismReligionBigfootMiraclesMagicFortune tellingAstrology
“I don’t believe in…”
Think through and express what we support
“I believe in what the evidence supports.”
“I believe in honesty, integrity, equal rights, and treating one another with
fairness, dignity, and respect.”
“I believe in and defend the right of all people to believe as they choose, whether
or not I see things the same way.”
DeistNon-believerRationalistAgnosticAtheist
Humanist
Do something positive
Play nice.
“Faith”Sam Harris: “Faith is nothing more than the license religious people give themselves to keep believing when reasons fail.”
Richard Dawkins: “Faith is the great cop-out, the great excuse to evade the need to think and evaluate evidence.”
“Faith is a decision to believe in that which cannot be empirically demonstrated.”
Be sure the message is well-timed and well-targeted
“Never miss a good opportunity to shut up.”
—Will Rogers
Our brand is for some.Some people do care.
Some people do respond to facts.Some minds can be changed.
Steve [email protected] 801-971-0045
