Swiftpage TrainingPreparing Your ACT Database

For Email Marketing

For the Audio that goes with this Training, visit:

http://www.TheDatabaseDiva.com/Events

Presented By…

Todd Viau Lori Feldman@LoriFeldman

Agenda

http://www.TheDatabaseDiva.com/?attachment_id=4210

Download Agenda with Resources here:

1. Swiftpage vs. Outlook or GmailOutlook or Gmail: No CAN Spam

ComplianceRisks of owning your

own email serverUnknown limit on

same message sends via Email Clients

Better deliverability

Swiftpage or other Email Service ProviderCAN Spam

ComplianceTrackingCall ListsInconsistent

Deliverability Swiftpage Trial

2. Is your Database e-Mail Worthy?

2. Is your Database e-Mail Worthy?What is the source of your email addresses?

Red flagsExpect “The Call” on your first email

Is accurate email collection a priority in your business?How will you regain email counts lost thru bad

or opted-out data?Idea: Email address contest

What has been your email send frequency?The price of radio silence

3. Email Appending Services

www.TheDatabaseDiva.com/Email-Append

4. Categorizing ACT Contacts

5. Dynamic Groups

6. Completing the ACT “My Record”

7. “Mail Preference” Custom Field

8. Quick Message vs. Template

9. Create an SPF Record

http://www.swiftpageconnect.com/deliverability/SPFrecord.htm

http://en.wikipedia.org/wiki/Sender_Policy_Framework

9. Test your SPF Recordhttp://www.kitterman.com/spf/validate.html

10. CAN Spam LawsUS Policy:

http://en.wikipedia.org/wiki/Can_SpamNew Canadian Law:

https://www.ic.gc.ca/eic/site/ecic-ceac.nsf/eng/gv00521.html

More Swiftpage Training:• 25 Hacks & Shortcuts - $10 OFF with Promo

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• Top Tips & Tricks - $10 OFF with Promo Code

• Surveys & Web Forms - $10 OFF with Promo Code

• (FREE) 7 Ways to Use Drip Marketing in Your Business

www.TheDatabaseDiva.com/EventsPROMO CODE: Diva10

Q&Awww.TheDatabaseDiva.com

314-485-4350 (US)Skype: thedatabasediva

Diva@TheDatabaseDiva.com