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Advanced Swiftpage Strategies
Top Tips & Tricks: Tracking and Measuring
Presented By…
Todd Viau Lori Feldman
Agenda1. Monitoring Email Campaigns2. Tracking & Scoring Emails3. Creating a Call List4. ACT! Marketing Results Tab5. Monitoring Drip Marketing6. Difference between Swiftpage Email and Drip
Marketing tracking7. List Clean Up8. Handling Opt-Outs Strategically9. Next Advanced Training Date
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Monitoring Your Campaign Metrics
Tracking & Scoring Emails
Creating a Call List
Following up with the ACT! Marketing Results Tab
Drip Marketing Metrics
Tracking Opens/Clicks in Drip Marketing Campaigns
Differences Between Email and Drip Marketing Reports
Differences Between Email and Drip Marketing TrackingEmail and Drip are modular; there’s no “one-world view”Scores are accessed and downloaded from different
places in each moduleScores must be downloaded from the same machine that
the campaign was sent fromEmail Call Lists can be created “on demand” after a blastDrip Marketing Call Lists must be added as a drip stage in
your Drip Marketing Campaign“Last 14 Days” Call List includes only email blast info, not
drip marketing info
List Clean Up
Easy List Clean Up – www.Exponenciel.com“Email Address Lookup” - Free
Instructions:1. Send yourself the Swiftpage
“Unsent” email file from the Email Summary Report
2. Open report in Excel3. Sort on “reason”4. Copy email addresses from each
reason group into the Email Address Lookup box (left)
5. Create Lookup button6. In ACT!: Edit > Replace Field7. Repeat with next “reason”
www.exponenciel.com/actaddons/actaddon.aspx?id=134
How To Leverage Opt-Outs One More Time
Leveraging Opt-Outs <First Name>, Got your opt-out request and I’ve removed your email address from future <product>-related emails. Are you not using <product]> anymore? Do you mind if I ask what are you using? (I promise this is not a sales gimmick…I just like to keep up with where the market is going.)
At any rate, hope you are doing well and that you have a great year.
Best,<MY:Contact><MY:Title><MY:Company>
“25 (Secret) Swiftpage Shortcuts”
http://www.thedatabasediva.com/webinar-advanced-swiftpage-strategies-25-secret-shortcuts/
Date: Monday, April 14, 2014Time: Noon Central
** Link will be sent to you with the recording of this training **
Next Advanced Swiftpage Training
