GET THE RESOURCES MENTIONED: http://www.thedatabasediva.com/?attachment_id=4288 Publishing an email newsletter is a no-brainer marketing decision. But few companies ever get around to it because they seem to take too much effort to create and maintain. Are you thinking, "I hate getting so many spammy email newsletters in my inbox!" Of course you are! Who doesn't? But what if your newsletter became THE ONE that customers and prospects stopped what they were doing to read? Is that even possible? YES! Readers of The Database Diva's Award Winning email newsletter, for example, contribute thousands of dollars to our top-line revenue each year. They even write us when they don't receive it to be sure they're still on our list! For this Swiftpage training, we'll show you our top 10 ways to create readable business boosting email newsletters. Here are just a few of the 10 you'll learn: * How to copy a Swiftpage template, add your images, "look and feel", then send to contacts in your ACT database * Tips for adding new subscribers to your newsletter list * Free resource for finding top trending articles to demonstrate to readers that you are the SME of your field (especially if you're not a writer. This is a $500-$1,000 value over hiring copywriters!) * How to get extra mileage and exposure for your newsletter by featuring it on your website and social media platforms--with only minutes more of your time * A successful email newsletter case study you can steal and tweak for your company * Need a Swiftpage free trial: http://www.thedatabasediva.com/swiftpage * Not sure Swiftpage is the right email service provider for you? http://www.thedatabasediva.com/outgrown-act
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1. Building Your First Swiftpage e-Newsletter Todd Viau Lori
Feldman @LoriFeldman
2. http://www.thedatabasediva.com/ ?attachment_id=4288 Download
Agenda here: 3. 3 Agenda Benefits of an email newsletter Content
ideas Design ideas ACT Database Prep Sending, Tracking and
Reporting Resources 4. 5 eNewsletter Benefits 1. Stay top-of mind
with customers and prospects 2. Sell more thru upsells and cross
sells 3. Generate new leads / Increases the size of your database
4. Get more referrals 5. Promote yourself as the go-to expert in
your field 6. Get media coverage 7. Increase website traffic 5.
Stephen Trentmann, Sales Manager, Washington Missourian 6 years
uninterrupted monthly editions Average 5-12 new quote requests each
time Success! 6. Watch this 3-Min. Video on types of email
marketing: www.TheDatabaseDiva.com/treasure-triangle Email Blast
E-Newsletter Drip Marketing 7. This is NOT an eNewsletter 8.
Subject Matter Expert Opinion on Key Industry Issue Special Report
Resources List Checklists Best of Lists Top 5 / Top 10 Lists Cheat
Sheets Hot Tips How Tos Free Consultation Key Employee Interviews
Digital Downloads (Audio, Podcast, CD, e-Book, etc.)
Product/Service Special Case Study Customer Spotlight Mistakes (Top
3, Top 5, Top 10) Q & A or FAQs Review a Product / Service /
Event Special of the Month Surveys Easy Content Ideas: 9. Request
for Interview Subject Line: I'd like to interview you for a feature
article [[First Name]], Thanks for accepting my request to
interview you for a case study about [[Company]]s experience with
drip marketing. Id like to interview you by email, and then write
an article from your answers. The article will appear on my blog
and then will be distributed to all my social media networks and in
my newsletter. I am very proud of the work youve done on your
database and the success youve had. Id like to share your effort
with my other prospects and clients as a way to inspire them to
start their own drip marketing campaigns. I know youre very busy,
but if you could answer these questions for me, Id greatly
appreciate it! (Is 5 business days enough time for you to do it?)
You can just hit reply and type your answers underneath the Qs if
thats easiest. Interview Questions 1. Tell me about [[Company]].
Where does your company fit in its marketplace? Whats your role in
the company? How long have you been in this role? What size is your
database? How long have you been using ACT/Swiftpage? (Just a
couple of sentences for frame of reference for readers). 2. When we
first started working together on your drip marketing, do you
remember why you wanted my help? What business problem were you
trying to solve? Why couldnt you do it on your own? (OK to give
background on what you were doing/did before) 3. What did
[[Company]] do to help you with this challenge? 4. What were your
results (good or bad)? Were there any surprises in the process we
used or with your results? 5. Whats the next step you want to
tackle with your database marketing? 6. What 3 tips would you give
to other database marketers? 7. Would you please send me a mug
shot? Or may I copy pictures off your website? Warmly, Lori Feldman
314-485-4350 10. Content Idea Starters: Scoop.it 11. 47% of emails
are read on mobile devices 12. 21 eNewsletter Compelling-O-Meter
Create a Swiftpage SPF Record (Resources) Set publishing schedule
Each issue sent same day, same time Test to see what days / times
work best for your readers Expected Missed if readers dont get it
Use the same From Email and Display Name Fun / Forward-Worthy
Subject Line: Test variations to see what gets highest opens 13.
Cheap Graphics: Fiverr.com 14. Swiftpage: Preview Template List 15.
Swiftpage: Preview Templates 16. Swiftpage: Naming Convention 17.
Swiftpage: Manage Images 18. Swiftpage: Manage Documents 19. Save
your eNewsletter List in an ACT Dynamic Group 20. Send 21. Track
Your Results over Time 22. Whats Working? Whats Not? 23. 10. CAN
Spam Laws US Policy: http://en.wikipedia.org/wiki/Can_Spam New
Canadian Law: https://www.ic.gc.ca/eic/site/ecic-
ceac.nsf/eng/gv00521.html 24. More Swiftpage Training: 25 Hacks
& Shortcuts - $10 OFF with Promo Code Top Tips & Tricks -
$10 OFF with Promo Code Surveys & Web Forms - $10 OFF with
Promo Code (FREE) 7 Ways to Use Drip Marketing in Your Business
www.TheDatabaseDiva.com/Events PROMO CODE: Diva10 25. Q&A
www.TheDatabaseDiva.com 314-485-4350 (US) Skype: thedatabasediva
[email protected]
