Managing Product Roadmaps

The Lean Way

@nataliehollier#PivotalLabs Tech Talk

About me...

- Product and UX- Agile & Lean Methodologies- Innovation Portfolio Management

@nataliehollier

- beyond -

The perils of seemingly good ideas

- towards -

Lean product management: a repeatable process

@nataliehollier

New Product Ideas

Drop into your head Build on Existing IdeasDomain/Industry ExpertiseUnderstand the Current MarketKnow Customer’s Needs

VS.

New Product Ideas

Simple SolutionSmall ScopeEasy to Build

Big Visions, Systems or EcosystemsSolve All The ProblemsCountless Feature IdeasPlans for How to Extend in Future

VS.

Product Portfolio

?

Anders Ramsey ~ Agile UX Meetup 2013

Development Approach

Waterfall

Agile (Scrum)

Lean

BUILDRELEASEMARKET FEEDBACK

Responding to Uncertainty

Waterfall

Agile (Scrum)

Lean

“We know whatcustomers want”

“We know how to deliver it”

? ?

?

... always be validating!

Lean Product Development

BUILD

MEASURELEARN

DESIGNTHINKING

LEANSTARTUP

AGILEUX + DEV

Lean UX ~ Jeff Gothelf and Josh Seiden

(aka LeanUX)

Think big.Start small.Move fast.

Think big.Start small.Move fast.

ITERATE.

?A+

alpha beta 1 beta 2 launch

?A+

?A+

?A+

Minimum Viable Portfolio

Goal driven

User research based

Cross functional teams

Supporting software tools & practices

KEY INGREDIENTS

MVP MVPMISSION

Discover and Prioritize

OPPORTUNITIES

Design and Test

Cross FunctionalTeam

Lean Product Teams

ALIGNMENT ON VISIONNOT PRESCRITIVEEMPOWERED TEAMSADAPTIVE SOLUTION

Lean Product Roadmap

MVP

PRODUCTOPPORTUNITY

BACKLOG

PRODUCTDISCOVERY

PRODUCTDEVELOPMENT

problem hypthesesresearch driven

dynamic & evolving

problem validationsolution hyptheses

collaborative MVP design

market feedbacksolution validationhypothesis learning

WIPLIMIT

Opportunity Backlog

Insights & Inputcustomer research

business stakeholderstechnology ideas Opportunity Backlog

prioritize based on business goalsLimit WIP

Opportunity Briefproblem statement

desired outcomemeasurable success criteria

DESIGNTHINKING

The ‘Regular Tablet’ Opportunity

HOW MIGHT WE... create a customized classroom experience for teachers & students, without loosing the

full potential of easy access to external apps and content on our tablet?

OPPORTUNITY ASSESSMENT

svpg .com/opportunity-assessment

- What problem are we solving?- Who is it for? (persona)- Measurable success criteria for outcome?

Lean Product Roadmaps

MVP

PRODUCTOPPORTUNITY

BACKLOG

PRODUCTDISCOVERY

PRODUCTDEVELOPMENT

problem hypthesesresearch driven

dynamic & evolving

problem validationsolution hyptheses

collaborative MVP design

market feedbacksolution validationhypothesis learning

WIPLIMIT

MVP Designstoryboards and wireframeshypothesis and assumptions

MVP Design Workshop

Collaborative Design

customer / researcherdesign

businesstechnology

DESIGNTHINKING

Opportunity Briefproblem statement

desired outcomemeasurable success criteria

MVP Hypothesis

STATE ASSUMPTIONSOUTCOME FOCUSEDCLEAR VISIONMEASURABLE IMPACT

We believe that [doing this / building this feature / creating this experience],

For [these people/personas],

Will achieve [this outcome],

We will know this to be true when we see [this feedback / quantitative measure / qualitative insight ].

Lean UX ~ Jeff Gothelf and Josh Seiden

LEANSTARTUP

Hypothesis BrainstormingTEAM ACTIVITYBRAINSTORM SOLUTIONSCLUSTER/AFFINITY GROUPIDEATE HOW TO TEST

Lean Product Roadmaps

MVP

PRODUCTOPPORTUNITY

BACKLOG

PRODUCTDISCOVERY

PRODUCTDEVELOPMENT

problem hypthesesresearch driven

dynamic & evolving

problem validationsolution hyptheses

collaborative MVP design

market feedbacksolution validationhypothesis learning

WIPLIMIT

Research SprintsFIELD OBSERVATIONBUILD EMPATHYLEARN PAIN POINTSVALIDATE ASSUMPTIONS

Research Questions

Story Backloglean/agile designand development

validate ideas 1-2 sprints ahead

andverify solutions

1-2 sprints after

MVP designstoryboards and wireframeshypothesis and assumptions

LEANSTARTUP

User Story Mapping

USER JOURNEY‘THIN SLICE’USER STORIESSPRINTS/ITERATIONSSHARED VISUAL ARTIFACT

User Story Mapping ~ Jeff Patton

AGILEUX + DEV

Lean Product Roadmaps

MVP

PRODUCTOPPORTUNITY

BACKLOG

PRODUCTDISCOVERY

PRODUCTDEVELOPMENT

problem hypthesesresearch driven

dynamic & evolving

problem validationsolution hyptheses

collaborative MVP design

market feedbacksolution validationhypothesis learning

WIPLIMIT

Know What You Dont Know

TRUSTHUMILITYCOURAGE

the process

with your ideas

to try, fail, learn

Books To Learn More

@nataliehollier