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Software energy optimization Energy Monitoring Software Solution Energy Software Solutions Frank van Bokhoven

ESSaver Software Energy optimization in datacenters

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Page 1: ESSaver Software Energy optimization in datacenters

Software energy optimizationEnergy Monitoring Software Solution

Energy Software SolutionsFrank van Bokhoven

Page 2: ESSaver Software Energy optimization in datacenters

why

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Page 3: ESSaver Software Energy optimization in datacenters

Monitoring

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If you don’t measure...

Page 4: ESSaver Software Energy optimization in datacenters

Monitoring

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Then you cannot improve it..

(lord Kelvin)

Page 5: ESSaver Software Energy optimization in datacenters

Current monitoring in datacenters

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Page 6: ESSaver Software Energy optimization in datacenters

Software: More utilization = more usage

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Xiaobo Fan, Wolf-Dietrich Weber, Luiz

Andre Barroso(Google), Power Provisioning for a Warehouse-sized

Computer, ISCA ‘07

CPU NICHD

usageFan

usageMemory

Process usage

Page 7: ESSaver Software Energy optimization in datacenters

ESSaver Monitoring method

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Install

• Logging agent

• Webservices

• Central Log database (mysql)

Characterize

• Empirical hardware (CPU, Chassis, Disks, NIC, etc.)

Measure

• Logging per server / process / virtual machine

Report

• Usages

• Process (kWh/Carbon/€

• Consolidation

Page 8: ESSaver Software Energy optimization in datacenters

ESSaver reports: Usages per process

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Page 9: ESSaver Software Energy optimization in datacenters

ESSaver report: See what's really going on

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Page 10: ESSaver Software Energy optimization in datacenters

Reports: Consolidate underused

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Detect idle machines

Consolidate many to one server

Potential to save 40% enery

Page 11: ESSaver Software Energy optimization in datacenters

Reports: Consolidate overused

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Detect uverused machines

Loadbalancing to move to

lesser utilized servers

Know the bottlenecs (Disk IO,

CPU, Memory etc.)

Page 12: ESSaver Software Energy optimization in datacenters

Shop for cloudMake energy consumption a descision factor!

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Page 13: ESSaver Software Energy optimization in datacenters

Status

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2011 Fully developed product for Windows, VMWare and Linux

2012 Pilots at Fujitsu, Reasonnet and AgentschapNL. Establishing partnership with AgentschapNL

‘13 ‘14 Cloud reporting and consolidation information

2010 Development and test calculation model, patents NL, EU, USA

Page 14: ESSaver Software Energy optimization in datacenters

Why invest

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Highly innovative product

New solution for billing in the cload.

Industry answer for energy saving 2.0

Ready to sell product

Sustainability solution and CSR

Page 15: ESSaver Software Energy optimization in datacenters

Financial plan(with an investment of € 350K)

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20 k€ patents cloud modeling worldwide

250 k€ marketing, conferences, advertising

80 k€ product development

Year 2014 2015 2016 2017 2018

Price 10000 10000 12000 15000 15000

Licences 10 30 100 200 500

Costs 250000 175000 225000 400000 5000000

EBIT -150000 125000 97500 2600000 7000000

Year 2014 2015 2016 2017 2018

Operating Cash Flow

150k 175k 400k 300000 9000000

Page 16: ESSaver Software Energy optimization in datacenters

Team

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Frank van Bokhoven, CEO

43, Rheden, The Netherlands, founder, developer

of monitoring model, active in IT as programmer

and consultant.

Jarno Bloem, CCO

42, Dodewaard, The Netherlands, has a

background in datacenter operational

management in the largest datacenters in

Europe.

Page 17: ESSaver Software Energy optimization in datacenters

ESSaver Energy monitoring

Questions?

Frank van Bokhoven | Energy Software Solutions B.V.

Arnhemseweg 39, 6991DK Rheden The Netherlands | I www.essaver.net

T (0031) 26 3706499 | M 06 48109250| E [email protected]