Integrate Social Media Into Your Business Life Werner Kunz - University of Massachusetts – Boston

#UMBSocial

- 8 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

Source: inventhelp.com, eMarketer @werkunz #umbsocial

- 9 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

The Tribute to Social Media

@werkunz #umbsocial

- 10 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

The Tribute to Social Media

Content Creation

Social Monitoring Engagement

@werkunz #umbsocial

- 11 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

So let’s do it …

Content Creation

Social Monitoring

Engagement

- 12 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

How to survive this craziness

•  Sounds cool, but you do that on top of your business 24/7 •  —> how to survive this craziness

@werkunz #umbsocial

- 13 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

We need a strategy!!!

- 14 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

Take some time, we need a doable strategy

Time saving starts with taking some time

An old strategy is

likely better than no strategy

Test whether your new plan

can survive the daily routine

- 15 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

How do you solve the time

issue?

@werkunz #umbsocial

- 16 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

How do you solve the time issue?

•  Don’t try to do it on top of the rest of your work

•  Don’t believe the multitasking myth

•  Social Media Tools can not help you with execution, but they can also develop a strategy for you

- 17 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

Keep in mind

Don’t push your PR & Advertising materials into Social Media

- 18 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

1. Idea: Document Your Business Life & Insights

- 19 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

1. Idea: Document Your Business Life & Insights

@werkunz #umbsocial

- 20 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

2. Idea: Become a Hunter and Gatherer

•  Document your industry knowledge for you, your co-workers and social media (Robert)

•  Share what you enjoy (Vala, Allen)

•  Train yourself to be peoples person (Carlos Vargas) Reserving play & content time to play, develop routines, and content

@werkunz #umbsocial

- 21 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

3. Idea: Train yourself to become a thoughtful social person

@werkunz #umbsocial

- 22 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

Content Creation

Social Monitoring Engagement

Document Your

Business Life!

Become a Hunter and Gatherer!

Train yourself to be a

thoughtful social person!

@werkunz #umbsocial

- 23 - 5th Social Media Day at UMass Boston Werner Kunz – UMass Boston – May 2015 - @werkunz - #umbsocial

“Play is the highest form of research”

Albert Einstein

Thank You

@werkunz #umbsocial