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Using Social Media as Powerful Reporting Tools
@carlazanoni
News Breaks on Social Media
Social Media in Your Newsroom
Get There Before Everyone Else
Secrets of Social Success
• Following the right people
• Knowing
the best ways to search
By the end of this session,
you will be able to: • Search Twitter, Facebook, Instagram
and LinkedIn effectively for news and sources.
• Locate tweets from a specific area.
• Post effective call-outs on social media.
• Use Google Forms to collect info.
• Curate news responsibly.
Twitter Lists
HOW Follow people and brands that make sense for your beat. Don’t overwhelm your feed by following too many people. Follow the right people and organize everyone else into lists. Look at profiles and feeds before deciding to follow.
Modify search for “people” to get started. Sometimes Google is a better way to find a handle. Whom do other people follow (e.g., colleagues, sources, other journalists)? Competitors’ staff lists are a good place to find other journalists in your market. Like what someone else retweeted? Follow the source of the tweet.
WHO
Breaking News: First Line of Defense
https://twitter.com/search-advanced?lang=en
Search Terms
https://twitter.com/search-home#
Using the Right Search Terms
• People
• Places
• Things
• Don’t forget the words: Me, My, I*
*Thanks to Daniel Victor for this brilliant tip and observation. http://bit.ly/victoroneword
Breaking News Checklist •Open many keyword searches using several keyword combinations •Monitor existing Twitter lists •Build new lists of sources to share with the newsroom
•URL to tweet •Username •Date, time •Screen-grab image in case it is removed •Embed code to drop into your story
Be Sure to Collect:
Now, You Try!
• Search for tweets from a recent fire or emergency that took place in your area.
• Choose the strongest photo or tweet you can find.
• Collect relevant information for reporting/story.
Facebook Search
Facebook Groups
• 3 types of Groups: Public, Closed, or Secret
• Public and Closed Groups may show up in search based on keywords
Facebook Signal
facebook.com/facebookmedia/get-started/signal
Facebook Mentions • Must be
verified • Ability to host
Q&As • Live-stream
video • Target posts to
followers facebook.com/about/mentions/
LinkedIn for Journalists
• Premium service: free for one year for journalists who do a 35-minute webinar.
• Keep your profile current and robust so potential sources can find you.
• Search function
linkedin.com/groups/3753151
LinkedIn Advanced Search
Now, You Try!
• Find a group on Facebook that is related to your region or beat.
OR
• Find a professional on your beat on LinkedIn.
Reverse-Image Verification
ctrlq.org/google/images/
images.google.com
www.tineye.com
“Kathmandu Earthquake” in 2015
Multiple Sources
twXplorer: by Knight Lab
twxplorer.knightlab.com
Who Tweeted It First?
ctrlq.org/first/tweets/
Now, You Try! Vet the Source: Check user’s account
history by looking at his/her feed. •Does the quality match? •Does the size of the image match? •Has he/she shared images from the same location? •Check other social accounts. Are they in the same location?
What if you can’t find anyone?
• CALL OUTS
Photo by sskennel
Call-outs
Google Forms
google.com/forms/about/
https://smamedia.files.wordpress.com/2011/04/journalism5.jpg?w=645
• Keep a list of whom you've contacted.
• Ask the person if s/he is OK. Remember this person may have gone through something traumatic.
• Ask for phone number or email.
• Call/email. Have him/her meet a reporter at the scene.
• Verify as if reported on the scene.
You Found Them, Now What?
Storify
storify.com
Twitter Curator
curator.twitter.com
Curate Google Form into a Map
MapAList.com
Tell the Story
Thank You!
Carla Zanoni [email protected]
@carlazanoni (except for Snapchat!
zanonicarla)
And thanks to @MJenkins, @ByDanielVictor and @KarenWorkman for contributing slides. Follow them!
