Social Network Marketingfor Ministry

Robin M. WareThe Ware Agency

Ministry Consultant

Workshop Presenter

Blogger

www.robinmware.com - Blog, Product and all things Robin!

Facebook: robinmware and Twitter: robinmware

Author of 7 Resource books for Ministry’s

Social Media

Social Media forMinistry

Pastors, please note:

•Utilizing Social Media is FREE but it does cost TIME.

•Understand that NOT every network is for you.

•Put a STRATEGY in place so you have direction.

•Master ONE network and then branch out to include others.

•Identify a Social Media Manager to ensure your networks are kept up to date

Tools to Identify Who’s Talking About You and Your Brand

Here are my FAVORITE tools to use!

Google Alerts

Twitter Alerts

SocialMention.com

If you are reluctant to “launch out into the deep” of social media, I recommend that you FIRST learn who is talking about your brand, church or you.

Sign up to receive an email based on keywords that you set.

Keywords should include anything attached to your BRAND.

Facebook – for people who already know you.Connects people PERSONALLY and

PROFESSIONALLY through connections using messages, photos and videos

Fan (LIKE) Pages allow you to interact with customers, clients and prospects.

Personal Pages: you don’t have to accept requested friendship. You can be yourself on your personal page.

Twitter – to get know someone elseAllows you to TALK to your clients.

Allows you to PROVIDE customer service.

Allows you to DRIVE traffic to your blog or website.

# - Use hashtags to create a “stream” about your subject.

Comment in 140 characters

Use short url’s

Use twitpics

My Top 10!1. Google (establishes my identify online)2. YouTube (my personal TV network)3. Blog (Homebase) tells what’s happening NOW!4. Facebook (maintain current relationships)5. Twitter (tells what I’m thinking)6. Flickr (is my visual blog)7. Linked In (forms new relationships)8. MySpace (tells who I am)9. Website (my static brochure)

10. Email Marketing (my marketing tool)

YouTubeName your channel after your BRAND

Upload 3 videos to launch a channel

Use your smartphone

Use FlipVideo

Subscribe to other channels

Always “LINK” back to YouTube (don’t load directly to Facebook)

Comment on videos