Suiting Up Twitter

By: Miranda Thiele

Tweet Tweet

Our Mission is to reach out to a less personal group of individuals and move Twitter into a more professional and business like setting.

#Target AudienceAges 13-50Small BusinessTech Savvy Group

Integrating The IdeaPosting on Twitter between 8am-7pmCreating Ads targeting the smaller businesses using hash tags & product placement

Short Informational Videos

Promoting

Utilizing Our CompetitionWe will create a Facebook Page for 4-8 months to reach out to those already using social media in our target market.

Setting the BudgetFacebook SEM- $40,000Informational Videos- $20,000-$30,000Hiring a Professional to watch keywords- $12,000

In Total for roughly a year- $82,000

Key Point IndicatorsBy looking at Twitter’s ratings during the peak hours (8am-7pm) we will easily be able to see the impact by whether or not the ratings have gone up or down.

Bang for Our BuckBy already having Twitter as a resource, we will be able to cut back on pricing that other companies would normally have. We will be able to do a bit of our own marketing through our site- due to this we have an advantage with the initial branding.

SummaryTwitter would like to reach out to the smaller business segment.We will do so by integrating informational videos through other major social media sites.Ultimately creating a more professional, reputable name for the company.