Twitter 101Signing up

A Tutorial for Oncologists

Matthew Katz, MD

May 2014

Conflict of Interest

External advisor, Mayo Clinic Center for Social Media

No financial links, leadership position with any healthcare or social media company

Purpose

Step by step tutorial Specific to join Twitter Assumes you are prepared to join

If you have questions about how to prepare for any social media…

Go to http://slidesha.re/1mfcTzD

Before signing on

Have your username and alternatives ready

Have a photo ready for you and profile background No “party hearty” or “fuzzy family” photos Avoid online white coat syndrome

Prepare a 140 character (or less) bio Brevity wins even on platforms other than Twitter

Start at http://www.twitter.com

Look at language setting and put in your email to sign up

Read before starting

Enter informationin each field

Needs to be unique

Uncheck

Random Password Generators

Website URL

Random.org http://www.random.org/passwords

Norton/Symantec https://identitysafe.norton.com/password-generator

Strong Password Generator http://strongpasswordgenerator.com

Free Password Generator http://www.freepasswordgenerator.com

Source: Mashable.com, http://on.mash.to/1iqXD3B

• Key = 8+ characters, alternating alphanumeric and no simple words• Store password offline• If you forget it, you can reset by e-mail

Next is settingup who you follow

Decide who to follow in oncology. Next 4 slides give some suggested places to start

Cancer on Twitter

Organization Twitter Handle

American Association of Cancer Research @AACR

American Cancer Society @AmericanCancer

American College of Surgeons @AmCollSurgeons

American Society of Clinical Oncology @ASCO

American Society for Radiation Oncology @astro_org

Institute of Medicine @theIOM

Lancet @TheLancet

Mayo Clinic @MayoClinic

MD Anderson Cancer Center @MDAndersonNews

National Cancer Institute @theNCI

New England Journal of Medicine @NEJM

RSNA @RSNA

U.S. Dept. of Health Human Services @HHSGov

World Health Organization @WHO

Surgical Oncology on Twitter

Person Institution Twitter Handle

Deanna Attai Center for Breast Care @DrAttai

David Tom Cooke UC Davis @UCD_ChestHealth

Matthew Cooperberg UCSF @dr_coops

Atul Gawande Brigham & Women’s @AtulGawande

Aaron Cohen Gadol Indiana University @AaronCohenGadol

David Gorski Karmanos/Wayne State @oracknows

Niraj Gusani Penn State @NirajGusani

Tina J Hieken Mayo Clinic @TJH0828

Stacy Loeb NYU @LoebStacy

Diane Radford Mercy Clinic @dianeradfordmd

Tom Varghese, Jr. UW/Seattle CCA @TomVargheseJr

Henry Woo U Sydney (Australia) @DrHWoo

Medical Oncology on Twitter

Oncologist Institution Twitter Handle

Don Dizon MGH @drdonsdizon

Michael Fisch MDACC @fischmd

Thomas George U Florida @TGeorgeMD

Julie Gralow U Wash/Seattle CCA @jrgralow

Clifford Hudis MSKCC @CliffordHudis

Merry Markham U Florida @DrMarkham

Robert Miller Johns Hopkins @rsm2800

Robert Orlowski MDACC @Myeloma_Doc

Richard Schilsky ASCO @rschilsky

Nathan Pennell Cleveland Clinic @n8pennell

Mike Thompson Aurora Health @mtmdphd

H. Jack West Swedish Hospital @JackWestMD

Peter Yu Palo Alto Medical Foundation @YupOnc

Yousuf Zafar Duke @yzafar

Radiation Oncology on Twitter

Radiation Oncologist Institution Twitter Handle

Wally Curran Emory @wallyjc

C. Dave Fuller MDACC @cd_fuller

Mary Gospodarowicz PMH @marykge

Matthew Katz Lowell General @subatomicdoc

Miriam Knoll Mount Sinai @Mknoll_MD

Jonathan Livergant U Toronto @jpil

Brandon Mancini Yale @brandonmancini

Tere Migueláñez Quirón Torrevieja (Spain) @MsConcu

Ian Pereira Kingston (Canada) @IanJohnPereira

Danielle Rodin U Toronto @daniellerodin

Richard Simcock NHS – Bristol (UK) @BreastDocUK

Krupali Tejura Wilshire Oncology @krupali

Andrew Turrisi Detroit Medical Center @XRT4U

When you enter someone’s name, they will show up on the left, then hit +Follow

If you want to find people you know, you can upload your email list to Twitter.

Next step = your basic profile

Photo size up to 400 x 400 pixels

• Keep it professional• No need for full sentences• Decide whether to have disclaimer

To complete the signup process, check your email

Your Twitter timeline

Questions?

Contact me

Twitter @subatomicdoc

Website http://www.subatomicdoc.com/social-media.html