Villa ThalgoParis-Trocadero

Franz Dahmen Lopez

Alexis Robelin

Target Audience

• People who live in 16th district of Paris

• Hotel guest who don’t have spa in the hotel

• High class people in Paris

Offer

• When you subscribe at the spa online or phisicaly you receive an email with a link to download the app and a member number

• Easy to use and flexible application ( you canbook your visit when there is availability

• You can canceled without penalty

Offer

• Offer with different packages

• You can bring one friend a month if you have the application

• When you have the app you win points everytime you bring a new member

• You have discount on the products ( body care….)

Social platform

• Forum/ chat between members. They canshare their experience, their feeling about the care and the massage

• Facebook Group: clients or potential clients can see the advantages of the app

• Twitter

Localize

• Is localize because only members access to the different offers

• The app has a GPS when members are closedthey receive notification for new offers, massages and product

Distribution

• Mostly through word of mouth

• To be more broad and bring more potentialcustomer they can see the satisfaction comment

• Twitter through the website

SOLOMO Infographic

SOLOMO Infographic