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How to manage and optimize your Facebook presence
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How to manage and optimize your Facebook presence
presented byLuca Benini, VP Sales EMEA
@lucaben1n1@socialbakers
Socialbakers is the worldwide standard for the way social media marketing is
measured and optimized.
Socialbakers is a Social measurement and marketing suite with client bases in more than 100 countries and 11 offices worldwide.
New York
San Francisco
Mexico City
São Paulo
London
Paris
Prague/Pilsen
München
Istanbul
Dubai
Singapore
50% Of Global
FORTUNE 5002,700customers
800,000visits per month
and many others...
Joining a family of brands such as:
We are VC-backed by:
EARLYBIRD
Platforms That We Cover
Some recent (good) News!
Some of our Clients
“Socialbakers has saved us countless hours creating social
media analytics reports for our clients.”
Lisbeth Ulloa
Business Intelligence Director, Wunderman
Clients
Agencies
“Socialbakers facilitated our method of overseeing the
execution of our brands’ social media strategies. With 30+
brands operating in different markets throughout Europe
and Asia, setting goals and determing effective tactics is
challenging. Analytics PRO provides critical analysis of our
brands’ social media performance and the capability to
compare our performance to ourselves and our
competitors.”
Lars Wallmark
Head of Community Communication at TeliaSonera
Clients
Telco
“Socialbakers has fundamentally changed the way that
LVMH plans, implements, and optimizes our social media.
Its technology saves us tremendous amounts of time and
resources.”
Thomas Romieu
Group Digital Director at LVMH
Clients
Fashion Retail
“Socialbakers has developed an application that makes it
easy to get sophisticated metrics about our performance on
Facebook. I think any company with social media initiative
needs to look at Socialbakers if they have not already.“
Felix Schmidt
Global Digital Marketing Manager for Henkel
Clients
FMCG
Corporations
How to manage and optimise your Facebook presence
This post
Social Media Workflowby Socialbakers
Analyze performance to discover insights.
“Make informed decisions based on comparative social analysis of your performance across platforms, geographies, competitors and industries.”
Your Pages and Competitors in one Dashboard
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1 Set of Different Metrics 2 Pages of Your Choice 3 Custom Labels & Filtering
Hundreds of Ready-made Benchmarks
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3 Benchmark of Choice2 Brand Performance1 Selected Metric
KPI-based Benchmarking made easy
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1 Selected Key Performance Indicators
2 Comparision Against Benchmarks and Custom Labels
3 Displaying multivariate data on Spider chart
Discover Best Performing Content
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Posted Content
Post Performance
See & Analyze Actual Comments
Use Custom Labels and Filtering
Executive-ready reports in 3 clicks
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1 2 3Selected Metric Response Rates and Times Engagement Metrics with Benchmarks
Measure Social Customer Care
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Low Volume - High Response Rattes
Medium Volume - Low Response Rates
High Volume - High Response Rates
Identify the Most Active Fans
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1 2 3The Most Active Fans Type of Interaction Details incl. Actual Comments & Posts
With Insights from Analytics, Take Action in Builder
Analytics-driven content management
“Socialbakers Builder is a team-oriented social publishing platform, which enables marketers to control and automate publishing of content to all of their social communities from one simple to use dashboard.”
Align the platform with your company structure
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1 Ad users 2 Ad managed and monitored pages 3 Create teams and define user rights
Manage all from one dashboard
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1 Monitor your competitors
2 Search and filter content
3 Respond to direct messages
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4 Plan your future posting
5 Manage your unpublished posts
Manage and execute thru a unified Calendar
1 2 3View calendar for particular pages or groups of pages
Switch between Monthly, Weekly and Daily calendar view
Schedule posts from the calendar view
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Real-time Page reports
Most Engaging Posts Content Distribution User Posts Most Engaging Content
Real-time Team reports
Most Engaging Admins Conversation & Reaction Time
Conversation LengthTotal Conversations
Use the full potential of Facebook advertising
An Insight Driven Platform
“Ad Analytics helps marketers unlock the full potential of Facebook by analyzing, managing and optimizing Facebook ads.”
Optimize Performance By Automatically Boosting Posts
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1 2 3Boosting posts Reporting STOP
Instant Insights
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1 2 3 4Track everything Export Types of Ads How they perform
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Is your Fan also a Fan of your competitor?
StaropramenPilsner Urquell Staropramen Budweiser Budvar
Competitor: Country:Overlap:
Pilsner UrquellCzech Republic19 %
Competitor: Country:Overlap:
Budweiser Budwar Czech Republic16 %
1 2 Page SizeFan Overlap
Manage All Ad Accounts and Campaigns
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1 2 3 4KPIs New Campaigns Manage Spend Deep Dive
… And this post
Key Take-Aways
- Build your strategy on solid foundations: use Analytics to understand your audience, your market and your competition
- Keep iterating: use real-time data & unified dashboard, team collaboration and real-time competition benchmarking to optimize your content, your conversations and your social customer care
- Achieve scale with your (best) posts: leverage the unprecedented power of Facebook Ads to target, optimize and scale your best stories
- Know your success: measure (and celebrate!) your success in the context of your market, industry and competing arena by consistently benchmarking your performance & KPIs
