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Getting Creative - the secret to Facebook advertising success
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Advertising Automation Software
GETTING CREATIVE:
THE SECRET TO
FACEBOOK ADVERTISING
SUCCESS
Advertising Automation Software
Creative Targeting Optimization
Advertising Automation Software
Advertising Automation Software
Advertising Automation Software
KRISTEN ALEK JOHN
Age: 21College student, Boston UniversityBoston, MASingleProficiency: Third year French in college; not fluentKey Attributes:• Likes French; interested in French
culture, movies• Likes trying to read French literature• Not naturally strong in language• Has visited Paris; would like to do study
abroad program in France
Age: 41Corporate Sales for NokiaEspoo, FinlandMarried, with a son and daughterProficiency: Native Finnish, German, English; decent Italian; nearly fluent in FrenchKey Attributes:• Travels all over Europe selling Nokia
equipment to businesses• Has built up a strong ability to acquire
and learn language• Likes to polish his fluency in the
languages he uses for business (Italian, French, English)
Age: 26IT ProfessionalSan Francisco, CASingle, lives in apartmentProficiency: Native English; can get along in SpanishKey Attributes:• Loves to travel• Enjoys language and culture• Watches foreign films• Not a master of any second language• Likes to attempt conversation in various
languages• Likes to travel with people or meet up
with people when traveling
Use personas
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Advertising Automation Software
Attract interest
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Intent/selling
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Consistency
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How much can you afford to test?
Budget Number of Concepts
Images per Concept
Total Number of Images per Week
Over $100,000 5 2 10
Under $100,000 3 2 6
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How to conduct a creative test
Option 1 Option 2
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Advertising Automation Software
THANKYOU(ANY QUESTIONS?)