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Social Media
Its all about Connecting People
Social Media Overview &
Future
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www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - wearesocialstats
www.about.me/ranjeetpassiSource - wearesocialstats
Source - Wahiba Chair, MBA
www.about.me/ranjeetpassi
www.about.me/ranjeetpassiSource - Wahiba Chair, MBA
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
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www.about.me/ranjeetpassi
Source - Wahiba Chair, MBA
Social Media Penetration India
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Global revenue from social media from 2013 -2019 (in billion euros)
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Social Media Advertising usage Statistics
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Social Media Advertising Stats by Network - Twitter
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Social Media Advertising Stats by Other Networks
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Social Media & Business
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What’s happened in Social Media in 2016
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The Social Web of Things
Youtube Videowww.about.me/ranjeetpassi
Re-Thinking The Role of Paid
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Instagram Brand Engagement Continues to Reign Supreme
Brands striving for engagement should make Instagram a social
focus, using visual storytelling to connect with brand-savvy users.
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The Rise of the Personalized GIF
Brands should consider ways to enable consumers to express
themselves and embrace the notion of personality in a visual sense.
Brands should also keep GIFs in their social media arsenal for easy
content consumption.
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GE on Snapchat
The Rise of Informal Storytelling
As social storytelling becomes more informal, brands need to
rethink their guidelines to allow for more flexibility.
Brand adaptation of Snapchat, Instagram Stories, Facebook Live, and other less-formal mediums means brands can tell their stories in a way that feels more genuine and less edited.
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Social Meets AI to Make More
Customized Experiences
As consumers become more tuned into the capabilities of chatbots, they will have
higher customer service expectations.
Additionally, brands have an opportunity to integrate chatbots into Facebook
Messenger and other platforms to serve as a scalable, virtual concierge.
Taco Bell’s Tacobot in Slack
Facebook’s AI to identity items in
users’ photos to help deliver relevant
content
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The Evolution of Communication
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Amplifying the Voices of Others
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Users Crafting the Social UX
Brands should engage in usability testing to ensure they’re delivering a user experience that maps to
customers’ behaviors
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Brands should engage in usability testing to ensure they’re delivering a user
experience that maps to customers’ behaviors
Sharing is Becoming Private
With the rise of Snapchat & Messaging apps, almost 70% of online shares happen within ”dark social”. Dark social refers to
one-to-one social sharing occurring within sources that analytics tools are not able to track. That includes native apps, email,
messaging apps, and secure browsing.
• With the rise of one-to-one communication, brands should consider the role social messaging could play to deliver customized customer service or support experiences.
• Within these platforms, maintaining a casual and conversational tone is crucial in building relationships with customers.
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From Screens to Scenes
Brands who can’t immediately partake in VR should focus on creating
memorable experiences –which can be achieved both
digitally and in-person.
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Facebook’s Feed to Be Predominantly Video–Including
Vertical–by 2021
Brands will need to embrace a variety of video styles as a
crucial part of their outgoing social content mix to sustain
visibility in the Facebook feed.
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Thank You
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