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2017 TRENDS & INSIGHTS
U.S. GDP FORECAST 2018-2020
1. INBOUND TRAVEL TRENDS2. RTO TRENDS3. DIGITAL TRENDS
INBOUND TRAVEL TRENDS
U.S. INBOUND GROWTH SLOWING DOWN
STRONG DOLLAR MAIN CONCERN
IMMIGRATION BAN & ITS CONSEQUENCES
EMIRATES PULLING BACK ON FLIGHTS
NEW LOW COST CARRIER: NORWEGIAN AIRLINES
NEW TREND IN ASIA: SUN & BEACH
BREXIT – PAYOUT CONCERNS
ITALY’S FIASCO
NEW POLITICAL MOVEMENTS
RTO TRENDS
HIGH OCCUPANCY RATE IN THE U.S.
TRANSIENT ROOMS GROWING FAST
RTO ACQUISITIONS FOR HIGHER PROFITABILITY & MARKET PENETRATION
RATE PARITY
RTO’S FINDING NEW CHANNELS
BOOTH SPACE REDUCTION AT IPW/WTM/ITB
SUPPLIERS NEED TO STRIKE A BALANCE BETWEEN ADVANCE AND LAST MINUTE OFFERS
HYBRID FIT MARKET
DIGITAL TRENDS
MILLENNIALS ARE MONEY POOR, TIME RICH
GROWING TREND: ADVENTURE & “DIFFERENT” EXPERIENCE
FAST GROWTH: WELLNESS TOURISM
CULINARY TRAVEL NOW A MAJOR DECISION FACTOR FOR US DESTINATIONS
ONLINE VS OFFLINE BOOKING:THEY BOTH HAVE THEIR CHANCES
AIRBNB VERTICAL PARTNERSHIPS
NEW DIGITAL TREND: VIRTUAL REALITY
TRAVEL AGENCIES & THE “PHYSITAL” APPROACH
NEW: FACEBOOK VR SPACES
NEW DIGITAL TREND: E-SPORTS
THE NEW ROLE OF DMO’S = STORYTELLERS
SOLUTION: INFLUENCERS/STORIES/VISUAL
ARTIFICIAL INTELLIGENCE
CHATBOTS - THE NEW PERSONALIZED TRAVEL AGENT?
• Unfavorable exchange rates, but low airfares to U.S. might offset some
• Europe’s financial debt crisis builds uncertainty
• Fare transparency among hotel suppliers
• Major acquisitions impacting the RTO industry
• Time rich Millennials now the largest travel segment• Travel Agencies become “physital”• AirBnB now major player in lodging
• VR in its infancy, but huge opportunity for tour operators
• Social Media and storytelling is the marketing glue
• Future of marketing – artificial intelligence
KEY TAKEAWAYS