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From the Millennium Marketing Spring Expo, this presentation focuses on new social media trends for 2014 including content marketing for social, Google+, social branding, hashtags, mobile, and micro-video.
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Social Media Trends for
2014
#MM4EXPO
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Content Marketing Google+ Social Branding Hashtags Social on Mobile Micro-video
#MM4EXPO
Social Media Trends for 2014
#MM4EXPO
The Need for Social Media
Selling through social channels will become
the norm.In 2014, investment in social media will become a necessity, not a luxury.
By the numbers: 329 million people read blogs each
month 27 million pieces of content are shared
each day 9 in 10 organizations market content
#MM4EXPO
Content Marketing
Strong focus will continue in 2014 Crucial to other digital marketing
techniques Generate shareable content to populate
social networks Stay on top of topics relevant to your
industry Encourage employee advocacy
#MM4EXPO
Content Marketing
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By the numbers: More than 300 million people visit
Google+ each month 70% of business brands have a presence
on Google+ The +1 button is clicked more
than 5 billion times a day
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Google+
Will become a major factor in 2014 Influences Google’s search algorithm Google+ content can also rank in search
results Recently launched +Post ads Google Authorship Gmail Integration
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Google+
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#MM4EXPO
Humanize your brand Size all graphics appropriately Follow guidelines Remain consistent with brand standards
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Social Branding
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Hashtags will be everywhere Currently used on a variety of networks:
Facebook, Google+, Instagram, Twitter Capitalize on trending topics Create your own hashtag Newsjacking Trendjacking
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Hashtags
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By the numbers: Facebook has 945 million active mobile
users 40% of YouTube’s traffic is from mobile Mobile traffic is projected to exceed
desktop in the next 4 years
#MM4EXPO
Social on Mobile
Social and mobile are now synonymous Mobile devices are main device for
accessing content Make sure all content displays well on
desktop and mobile Force full site on link if content not
available on mobile Consider all platforms
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Social on Mobile
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By the numbers: More than 200 million active monthly
users on Instagram 70% of Instagram users use the app daily More than 40 million users on Vine More than 30 million Shapchat users
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Micro-video
Rising in popularity 6-15 seconds long Delivers information quickly Must capture the attention of the viewer Must provide value Content can be shared on other sites Requires creativity and experimentation
#MM4EXPO
Micro-video
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Contact Us:Julie Braverman, Digital Marketing ManagerChristina Grieves, Social Media Specialist
Find us on Social Media!https://www.facebook.com/MillenniumMarketinghttps://plus.google.com/+Mm4solutions/posts http://www.linkedin.com/company/millennium-marketing-solutions https://twitter.com/MillenniumMKTG
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