Dr Amit NagpalPersonal Branding ConsultantNew Delhi, India

• If your content goes viral on internet, you can transform overnight from a local company to a multinational by spending $50 on a Youtube video.

• Blentec based in Utah, USA has demonstrated this many years back as their Youtube videos with spontaneity and a unique theme caught the attention of the netizens across the world.

• A local personal brand can become a global personal brand, if your content goes viral.

• Only great content will go viral. It is unusual and may have elements like emotional connect, spontaneity, humour and so on

Creativity does not mean writing. It can be cartooning, making video/images, audio talks and so on.

The content has to be great to go global. So practice, practice and practice.

It should transcend cultures and languages and make an emotional connect with the audience (for eg stories on Blogs)

• Social Media is a glasshouse and your persona is visible to your network. You can be a wolf in sheep’s clothing for sometime but you cannot fool all the people all the time.

• Personal growth means an attitude of looking for win-win situation and developing higher levels of emotional intelligence.

• The higher EQ you have, the more empathetic you will be to your network resulting in better connect in relationships and better support from your network. 

Sl. No

Characteristics of Social Media

Examples Why personal growth is a must?

1 Living in the glasshouse/Transparency to friends

Eg Twitter followers, Grammar mistakes on FB updatesSee friendship on FacebookUnfriend/report/block on FB and remove connection on LI

High standards of ethics and Good written communication, Anger/emotional instability can be visible to people

2 Open to general public

Eg Tweets (searchable), Linkedin profile Optional for Facebook public updates, Linkedin public status

Preserve our reputation and handle negative content with wisdom

3 Network visibility Common connections on Linkedin

Scope for badmouthing

Slowly get out of the ‘I’ modeTry thinking of win-win situationsDo not post when angryPromote others and not selfCome out as a ‘caring and sharing’

personAppreciate and encourage others

Social Media makes it easy to connect with like-minded people across the world (the transaction costs for finding and connecting with others who may share one interest or concern is lower).

Easy to stay in touch with new (and old) connections

Borders do not matter anymore.

Connect and converse/engage Building relationships across borders Look for opportunities for give and take

or collaboration. Stay in touch. Keep a bare minimum

contact and build a close relationship when mutually beneficial.

Filter contacts into groups which are of short term and long term use (Strength respects strength)

Social network sites provide simple, inexpensive ways to

organize members, arrange meetings, spread information, and gauge opinion

Building Bridges through social media

Removing misconceptions and stereotypes

Lack of interaction increases misconceptions

Differing viewpoints can be discussed and even increase tolerance among those with opposing ideas.

Competition and aggression have helped people become successful for ages.

Social media is making collaboration a better tool for success than competition.

In future, the great personal brands will be the people who are great collaborators.

Online Opportunities for Collaboration

Joint Blogs Ebooks & books Mutual promotion of websites

Offline Opportunities for Collaboration

International trade (Export-import) Joint ventures Licensing Technology transfer

Opportunities galore

The language advantage

Indians living in UK as bridges

Anglo-Indians in India Well-connected by air Traditional ties and

British MNCs in India

Challenges to be overcome

Distance Cultural

differences Recession in

Europe Slowdown in India

Using Facebook for professional purposes

How Edge Rank works

Three FactorsInteractivity/Engagement(Likes, comments and shares)

Past engagement(whether person has liked, commented, shared your content in the past)

Recency of the content(weekends, timings)

19 Thought Leaders 6 countries spanning 4 continents. How did they come together to co-create a

book on personal growth and joy without ever meeting each other and building trust only through online relationships?

A case study on this has been included in well known Canadian author Larry Easto’s upcoming book on Professional Services Marketing

Building trust in relationships requires time and efforts. No wonder, it was only after two years of interaction and inspiring trust that this project became a reality

The book is an excellent example of inspiring trust online, using social media for international collaboration and the power of social media to build relationships and bridges.

Goodnews Cadogan-Executive Leadership Coach, South Africa

Annie Cap, Breakthrough Coach, UK (interviewed on BBC, 2 books on Amazon)

Dr Ferda K.-Professor of Medicine, Cyprus Dr Linda J. Ferguson, Executive Coach, USA (has received American woman of the year award) Meredith Kimbell-Founder-Corporate Adventure, USA (has

another book on Amazon) Michael Thallium, Global and Greatness Coach, Spain Retta Blaney, Visiting faculty, World Journalism Institute,

New York John Murphy, Management Consultant, New York, USA

(author of 13 books) Dr Janet Smith warfield (Wisdom Coach, Publisher & Author

with books on Amazon) Jennifer Sertl, Agility 3R, New York

What is Thought Leadership?Paradigm shifts in society

Money is not the only source of joy Personal Growth can be a source of joy Primary reason for meditation should not

be to reduce stress but to add joy Meditation is not as difficult as it appears

to be Pampering oneself need not be

accompanied by guilt

The intensity and positivity reflected in our comments on social media are a good measure of our sincerity in the relationship.

Building trust takes time and a genuine desire to help and encourage people.

Social media is for caring and sharing and if you do it with patience, the monetary rewards also come in the form of collaborations, clients and referrals.

• Secrets are out (Everything becomes open secret)

• Storytelling on social media• Becoming Global is easy, provided you

have the mindset Influenced by social media• Scanning and Aggregation skills

(content)• Meditation and Creativity• Discover your deepest passion