Social Media Trends 2016

SOCIALTAILOR.COM DEC 2015

Social Media Trends(60 really useful minutes)

SOCIAL TAILORColin GilchristFounder / Director


CustomerWe are entering a new era of business in which your brand is defined by those who experience it.


SalesAdvertising = Instant Gratification

Social Media = Long Tail


Social AdvertisingCustomer (35-64):1.Facebook2.Instagram3.Pinterest4.Twitter5.LinkedIn


Social AdvertisingMobile Customer (13 – 24)1.SnapChat




Ad BlockingLoads the browser faster, stops annoying ads showing up, increases privacy…

(Sept 2015 13% of the UK) France 27% / Germany 24% / Canada 18% / US 12%


InfluencersBloggersYouTube & Instagram StarsJournalistsCEO Involvement



3, 15, 30 seconds 5, 10 mins+

90% agencies plan FB video ads in 2017


Groups v’s PublicationTrust is built by how often you show up


Most UnderusedApplication on LinkedIn


NOWImmediate = Periscope / Beme

In the moment, on the go, you’ve got my attention


New Platforms will struggle

Privacy


Buy Now Direct From the BrandFacebook / Pinterest (in app)

(Check your kids business model)


Millennials expect Instant Messaging

LiveChat, Slack, FB, Whats App, Viber…


CONTENTEscapism & EntertainmentInformation & UtilitySocial & People


FUTUREThe future of business is experiential, learn to create and cultivate meaningful experiences.


Colin Gilchrist @colingilchrist

SocialTailor.com93 Constitution StreetEdinburgh, EH6 7AE

Business

Social Media Trends 2016