Media & Music Success

Who Cares About The Blues?

They Do…

But How Do You Connect With Them?!

Yep…Social & Traditional Media!

There Are So Many Sites To Choose From

But, lets narrow it down because…

…I Don’t Want To Bore You.

First Things First • You MUST develop your BRAND!

– Who Are You?

– What Makes You Tick?

– Why Do You Do What You Do?

• Without A Solid BRAND, You Can’t Send The Right Message About Who You REALLY Are

Now...

Let’s Talk Traditional Media

Radio | Print | TV

Radio

• Radio is more than hearing your music played. • There are interviews that can be made from many “angles”

• Business, Hobbies, Regional, Local • He who finds the angle, gets the publicity.

• Radio is live, quick, fast. • Be prepared- practice not saying “um” and “you know” • Have clear thoughts

• Great way to reach diverse, captive audiences , at all times of day

Print • Again, great for attracting niche followers,

regional, or local.

• Can get a lot of coverage from multiple angles.

• Be prepared with what you say.

– Print hangs around for a LONG time!

• Great for music reviews

Television

• Local, Regional, National Shows

– News, Music, Niche/Hobby

• Work on gestures and appearance

• Send questions ahead to try and get most important facts out

• GREAT avenue!

Whatever You Choose….

• Know Your Audience

• Research the Journalist, How They Write, and Deadlines To Effectively Pitch A Story

Social Media

• My Top Suggestions For Musicians:

A Bit About Each

• Fan pages- engage with fans; give updates • Let fans into your world with tour pics, contests, updates • Use more Pics than Words

• Real bits of yourself in 140 characters • Connect with fans around the world, in real time • Fast paced and highly engaged • Need clear message and voice

• Post pics- personal, tour, merchandise • Engage fans with questions or caption contests for pics • Now, with video, they’re great competition for YouTube

A Couple of More

• Videos of performances • Impromptu performances • Create a Channel page and create a community of

fans for your music

• It’s called the music BUSINESS • Connect with investors, Publicists, Booking

Agents, Media, etc. • Post thought provoking info and updates • Be professional- imagine you’re in the bank

asking for a loan!

**NOTE: Don’t forget about Blogs! Pitch bloggers smart, real stories about you and your music. DO NOT just spam them with music and expect the best!

We’ve Discussed A lot…

Let’s Wrap it up

Create A Blended Media Plan • Develop Your Brand

• Create a Blended Media Plan

– Social- which sites will you use and how often?

– Traditional- where will you start- local, regional, national?

• Remember, whatever you choose- YOU ARE YOUR BRAND…WATCH WHAT YOU SAY!

• Get to work!

Thank-you! Questions?

Contact Me: Dominique Anderson

VIDA PR & Marketing Group (901) 236-5298

dominique@onevida.com Twitter: @vidapr | @dompanderson Facebook: vidapr

Linkedin: Dominique Anderson www.onevida.com