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Social Media Strategy:
A Checklist for Success
Conference Number: 800-504-8071
Access Code: 396 339 5
Social Media Strategy:
A Checklist for Success
Madeline Berges
USF Online Program Instructor
Social Media Strategy
• Part of an organization’s overall marketing mix
• Multi-directional conversation
• Designed to engage the customer in a collaborative
conversation
• You have to deal with the bad AND the good
• In crisis, there is opportunity to shine
Social Media Strategy: A Checklist for Success
4
Social Media Strategy: A Checklist for Success
• Increase brand awareness and buzz
• Communicate more effectively with your customers about your
brand and your brands products
• Learn more about what your customers think of your company
• Educate your customers about your company and industry overall
• Resolve customer service issues through social channels
• Gain followers and fans
Social Media Strategy: A Checklist for Success
How You Do This:
Find a tool:
• Hootsuite
• TweetReach
• Klout
• Social Mention
• Twazzup
• Addictomatic
• HowSociable
• TweetDeck
What is Currently Being Said About Your Brand?
Social Media Strategy: A Checklist for Success
Create and Monitor Content
• Establish a company voice
• Create levels of permissions
Steps to Take to Create the Appropriate Content
• Conceptualize ideas
• Create content
• Edit content for accuracy and tone
• Get approvals of content for publication
• Monitor your engagement
• Promote across multiple channels
• Respond to user feedback
Social Media Strategy: A Checklist for Success
Spontaneous UGC….#ALSIceBucketChallenge
Social Media Strategy: A Checklist for Success
• Post content on each approved platform daily
• Review content/chatter on each platform all day every day
• Ensure appropriate reviewers know who is responsible for
responding to user posts
• Establish a troubleshooting strategy for worst-case scenarios
Establish/Develop Internal Processes
Social Media Strategy: A Checklist for Success
• Social media employee policy
• Social media guidelines
– Consumer facing
• Rules of engagement
• Procedures & escalation protocols
• Crisis management
Establish Company Policies
Social Media Strategy: A Checklist for Success
• Industry: Facebook, Twitter and LinkedIn
• Brand: Facebook and Twitter
• Competitor: Monitor your competitor(s)
Social Media Strategy: A Checklist for Success
Decide Where to Focus Your Social Media Efforts
Develop a Team
• Marketing
• Customer Service
Establish Frequency of Posting Content
• Create deadlines to keep content timely
• Have content properly reviewed
• Have monthly meetings to review what’s upcoming
• Make necessary changes
Social Media Strategy: A Checklist for Success
• Set launch date
• Conduct soft launch (no announcements)
• Include your social icons on relevant communications
• Always have 30 days of content
• Ensure you have all creative assets generate a uniform look
and feel across platforms
Your Checklist for Success
Social Media Strategy: A Checklist for Success
• Stay on-message and true to your pre-established goals
• Monitor to see if resources in place are able to manage and
execute the goals
• Determine if you are in the proper/appropriate platforms
• Assess if you are able to keep up with posts and feedback
• Evaluate if the initial posting frequency established is
appropriate and sustainable
Constantly Monitor and Work to Maintain Your Strategy
Social Media Strategy: A Checklist for Success
• Always Be Interesting
• Always Be Relevant
• Always Be Timely
Final Thoughts
Social Media Strategy: A Checklist for Success
To see the full Webinar Replay & Transcript
http://bit.ly/social-strategy-webinar
Social Media Strategy: A Checklist for Success
Other Webinars & Informative Videos
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The Future of SEO – How to Position your SEO in the Near Future
Thank you!
For more information, please contact us at:
www.USanFranOnline.com
Toll Free 855-300-1476
Social Media Strategy: A Checklist for Success