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One CallOne Strategy
Every Channel
That’s Carestruck.
You’re Online Right Now
Your organization has an online presence –with or without your participation.
It can power your brand or hurt your reputation.
www.carestruck.com
Measuring Growth PotentialEffective marketing strategy incorporates your entire
market presence with singular messaging reflective of your quality of care and depth of expertise.
www.carestruck.com
Flawless execution of that strategy is our passion.
Effectivemarketing
performs these8 activities
consistently.
www.carestruck.com
You’ve made a website content update this week, and posted it to social pages.
News events Health trends Clinical advance
www.carestruck.com
Your website is a powerful vehicle
Leaving a website unattended is like leaving your car running in the garage. Your website runs 24/7. Who’s driving it?
Websites should promote … Patient engagementCommunity outreachAudience developmentWord-of-mouth referrals
www.carestruck.com
When your website is dynamic, visitors return in anticipation of something new.
What’s new on your website today?
Your website is interactive.
eNewsletters Blog comments Appointment requests Registration Forms Special events
www.carestruck.com
Engagement is a two-way streetEffective strategy provides multiple channels of interactivity. Then, your staff supports engagement by promoting common online patient solutions under your brand: directions, hours, schedule changes.
The result:• Improved front office efficiency• Improved patient experience
www.carestruck.com
Interactive content is a core strategic element at Carestruck.
You’re monitoring top healthcare rating sites.
HealthgradesVitals
RateMD’sYelp
ZocDocAboutMantaHealo
www.carestruck.com
Staff encourages and engages reviews.
The tyranny of reviews …It’s a full time job to keep up with ratings and reviews. Today’s patients can express their opinion of your practice within minutes of leaving your office and publish on any one of 10 healthcare review sites.
Don’t ignore it. Feedback - positive and negative - works in your favor when you’re on top of the wave and Carestruck puts you there.
The more feedback you get the more balanced its effect, the more responsive you appear, and the more credibility you gain. Reviews and ratings boost credibility!
www.carestruck.com
You’ve replaced written testimonials with video synched
to social pages.
www.carestruck.com
Video is now “standard of care.”
Video renders written testimonials obsolete.
Video breathes life into the wisdom and emotion of first-hand experience. It
communicates your impact like no other media.
Today, it’s easier than ever to feature video testimonials on your website.
www.carestruck.com
We’ll show you how.
Office staff is trained to drive patients to your website.
You’ve refreshed this training in the past 6 months.www.carestruck.com
Close the loop!
Once you’ve developed a dynamic website it’s time to train your staff to make the most of it.
Changing behavioral patterns takes time, and healthcare changes constantly. We help you keep training refreshed for sustained growth.
www.carestruck.com
Staff in-services are part of our package.
You’ve linked your website and EHR
seamlessly.
www.carestruck.com
Opting Out of Meaningful Use?Meaningful use staging is postponed again, but it was never the main reason to link EHR
to your website.
Convenience is a tangible benefit to your patients, and linkage can be a growth
opportunity, when you promote engagement overall.
www.carestruck.com
A responsive front office can be a huge differentiator.We’ll show you how.
You’re promoting an event planned
with video for lasting impact.
Responsively focused Audience targeted Fully merchandised
www.carestruck.com
Event Planning
Hosting events is a marketing milestone with multipurpose.
Community engagement Referral cultivation Health education and activism
For the investment of time and resources, it’s crucial to extend event impact through
quality multimedia capture.
www.carestruck.com
Annual Review
You evaluate your strategy annually because currents change rapidly.
www.carestruck.com
Brand new every year
The shoreline is always changing as healthcare undergoes historic volatility.
This year’s marketing strategy won’t serve next year’s objectives, so you’ll want to step back
and re-evaluate your plan each year.
At Carestruck, we’ll help you consider your options and identify new opportunities.
www.carestruck.com
Checklist Summary
1. You’ve made website updates this week
2. Your site features 4-6 points of interactivity
3. You’re monitoring healthcare ratings sites weekly
4. You’ve replaced static testimonials with video
5. Your staff is trained to drive traffic to your site
6. Patients engage your brand with every portal visit
7. You’re promoting an upcoming event digitally
8. You’ve reviewed your business strategy this year
www.carestruck.com
If not, Carestruck can help.708-995-1370
www.carestruck.com
If you answered YES to ALL… Bravo!You’re seeing dividends on
effective marketing strategy.
