Social Media Report - Online Travel Agencies (India) September - October 2016

Online Travel Agencieson Social Media

Sept 1st – Oct 31st 2016

Travel Agencies: Social Media Report

This Report looks at how

Online Travel Agencies

(India)performed on Social Media between

Sept 1st – Oct 31st 2016

Comparison of

“Online Travel Agencies"Facebook Pages

Sep 01, 2016 - Oct 31, 2016

MakeMyTrip had the largest fan base of 1,959,845 while Yatra.com showed the highest fan growth of 7.00%.

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Gro

wth

%

Number of Fans

Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India

Yatra.com ticket goose.com MakeMyTrip Thomas Cook India Cleartrip

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United Arab Emirates Countries < 2% Other Countries Nepal India

Fans - Geography

MakeMyTrip had the highest PTAT of 5.32% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Go Ibibo Travelguru.com SkyscannerIndia(IN) Expedia.co.in(IN) Cox & Kings India Yatra.com ticket goose.com MakeMyTrip Cleartrip Thomas Cook India

Conversations

Cox & Kings India published the greatest number of posts (191). MakeMyTrip had the highest average engagement with a

score of 621.

0 50 100 150 200 250

0 100 200 300 400 500 600 700

Go Ibibo

Travelguru.com

SkyscannerIndia(IN)

Expedia.co.in(IN)

Cox & Kings India

Yatra.com

ticket goose.com

MakeMyTrip

Thomas Cook India

Cleartrip

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Most Engaging Brand PostsMakeMyTrip

29-OCT-16, SAT 11:30AM

"Diwali is not just about receiving tons of

surprises, but also about spreading

happiness and making ..

ENGMT. LIKES COMMENTS SHARES

1,000 85,828 73 48

Go Ibibo

25-OCT-16, TUE 7:51AM

Go to our GIFT HAPPINESS app to give

your favorite people Rs.1000 GoCash as

Diwali present! #GiftTra ..

MakeMyTrip

29-SEP-16, THU 7:55AM

Ranveer Singh & Alia Bhatt are back to light

up your screen with their new act!

Presenting our all n ..

ENGMT.LIKES COMMENTS SHARES

1,000 90,900 195 101


1,000 76,637 925 2,737

http://www.facebook.com/120740541030/posts/10154560268741031



Most Engaging Brand PostsMakeMyTrip

30-OCT-16, SUN 4:30AM

Surprise them with the best gift – the gift of

experiences that will be cherished forever.

#MMTGiftC ..


999 70,333 129 47

MakeMyTrip

29-OCT-16, SAT 7:35AM

It's never too late to gift your parents the

perfect gift. #MMTGiftCards

MakeMyTrip

27-OCT-16, THU 8:31AM

Presenting our latest film with Diana Penty!

This Festive season, fulfill the travel desires

of your ..


998 66,914 92 35


994 34,454 901 1,717




Go Ibibo's Facebook Page saw the highest number of Fan posts (500).

0 100 200 300 400 500 600

Go Ibibo

Travelguru.com

SkyscannerIndia(IN)

Expedia.co.in(IN)

Cox & Kings India

Yatra.com

ticket goose.com

MakeMyTrip

Thomas Cook India

Cleartrip

Number of Fan Posts

Fan Posts

Go Ibibo received the highest percentage of Positive Sentiment (67.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Go Ibibo

SkyscannerIndia(IN)

Expedia.co.in(IN)

ticket goose.com

Thomas Cook India

Negative Neutral Positive

Sentiment Analysis

Thomas Cook India responded to the highest percentage of Fan posts (34.13%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (minutes)

Go Ibibo SkyscannerIndia(IN) Expedia.co.in(IN) ticket goose.com Thomas Cook India

Brand Responses

Cox & Kings India published the most with 191 posts.

12%2%

11%

11%

6%

7%

19%

18%

8%

6%

MakeMyTrip ticket goose.com Yatra.com Go Ibibo Expedia.co.in(IN) Cleartrip Cox & Kings India Thomas Cook India SkyscannerIndia(IN) Travelguru.com

Share Of Voice – Volume of Posts

MakeMyTrip received the largest volume of Likes (962,069).

59%

0%

28%

6%

0%3% 1%

3%

0% 0%


Share Of Voice – Likes

MakeMyTrip received the largest volume of Comments (10,804), among the brands in "Group 3" Group.

65%

0%

11%

4%

0%4%

2%12%

1% 1%


Share Of Voice – Comments

MakeMyTrip received the largest volume of Shares (15,910).

73%

0%

14%

2%0%

1%

5%4%

1% 0%


Share Of Voice – Shares

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