Evaluation of Marketing Strategies and Business Performance of Selected Travel Agencies in Paranaque City

Undergraduate ThesisSubmitted to the Faculty of the

Cavite State UniversityBacoor City, Cavite

In Partial fulfillment Of the requirements for the degree

Bachelor of Science in Business Management(Major in Marketing)

Estrada, Jacqueline V.October 2014

Evaluation of Marketing Strategies and Business Performance of Selected

Travel Agencies in Paranaque City

THE PROBLEM AND ITS BACKGROUND

This chapter presents the introduction, statement of the problem,

objectives, significance of the study, definition of terms and the conceptual

framework. This chapter will present a better understanding of the study made by

the researcher.

Introduction

A marketing strategy is a written plan that includes marketing topics like

product development, promotion, distribution and pricing approach that identifies

the company's marketing goals and explains how will achieve those goals. It can

also help to identify strengths and weaknesses of the company and competitors

to know where to focus the marketing tactics.

Travel agency is a private retailer that provides travel and tourism related

services to the public on behalf of suppliers such as airlines, car rentals, cruise

lines, hotels, and package tours. In addition to dealing with ordinary tourist most

travel agencies have a separate department devoted to making travel

arrangements for business travelers and some travel agencies specialize in

commercial and business travel only. There are also travel agencies that serve

as general sales agents for foreign travel companies, allowing them to have

offices in countries other than where their headquarters are located.

A travel agency is a commercial enterprise where traveler can secure

information and expertise, make arrangements to travel by air, sea or land to any

point in the world. It is basically a retailer as it conducts business transactions

directly with individual supplier as agent, and with each individual traveler.

Francisco, (2005) stated that travel agency acts an agent of the different

suppliers in the tourism industry, such as the transportation companies, hotels,

resorts, car rental companies, tour operators and sight-seeing companies. It also

provides assistance in securing travel documents, such as passports, visas and

immigration clearance. It processes travel arrangements by placing reservations,

obtaining confirmations and issuing corresponding tickets or tour vouchers on

behalf of the suppliers assists in cases of refunds and cancellations, acts as

agents of the different suppliers in the tourism industry

Nowadays, Travel Agency is the most common business that continuously

increases in the City of Paranaque. Undoubtedly, that’s the reason why this study

was conducted to know their marketing strategies and business performance.

This study wants to determine the evaluation of marketing strategy and

business performance of selected travel agencies in Paranaque City.

Statement of the Problem

The main objective of this study is to evaluate the marketing practices and

business performance of the selected travel agencies in Paranaque City.

It sought to answer the following questions:

1. What are the business characteristics of the travel agencies in terms of:

a. years in operation, and

b. type of business ownership?

2. What are the marketing strategies presently employed by the travel agencies

in Paranaque City in terms of:

a. product;

b. price;

c. place, and

d. promotion?

3. What is the business performance of the travel agencies operation in terms of

the following:

a. number of Clients (Monthly);

b. number of Clients Travelled (Monthly), and

c. sales income?

4. Is there any significant relationship between the marketing strategies and

business performance of the travel agencies?

Objectives of the Study

This study sought to discover answers to the aforementioned specific

problems guided by the following objectives:

1. determine the business characteristic of travel agencies in Paranaque City.

2. determine the marketing strategies presently employed by the travel agencies.

3. determine the business performance of the travel agencies.

4. ascertain if there is significant relationship between marketing strategies and

business performance of travel agencies.

Significance of Study

The following will benefit from the study.

Travel Agencies. The study will greatly help to provide more knowledge

and ideas regarding travel marketing strategies that they will be provided not only

with some alternatives but also the latest trends in business.

Entrepreneurs. It also help entrepreneurs who are planning to put up

travel agencies because the study would come up with the most effective

marketing strategies of the four P’s of Service Marketing (Product, Price, Place

and Promotion) that will guide them in the conduct of their business operation.

Researcher. This study will satisfy the curiosity with the marketing

strategies and business performance of travel agencies. This will also serve as

final requirement for the degree in BS Business Management Major in Marketing.

Future Researchers. The study is essential for future researchers to

make related studies about this topic. This study can help future researchers

since they can use as a guide in making study similar to this and help them to

have an idea to improve this study.

Definition of Terms

The term listed below were defining in a manner they are used in the study.

Business Characteristics. The characteristics of travel agency which

include years in the operation, and type of ownership.

Business Performance. In this study refers to the current status of travel

agencies in relation to their marketing strategies.

Evaluation. Refers to the assessment of the business performance of

travel agencies with regards to its operation. The evaluation focuses on the

inputs, processes and outputs of the said company.

Marketing. Is the process of planning and executing the conception,

pricing, promotion and distribution of ideas, goods and services to create

exchanges that satisfy individual and organizational objectives.

Marketing Strategy. Is the selection of course of action from arriving

several alternatives that involves specific customer groups, communication

methods, distribution channels and pricing structures. As most experts say, it is a

combination of target market and marketing mixes.

Marketing Mix. Includes all controllable factors that have been chosen to

satisfy customer needs. They comprise the product, promotion, price and place.

Place. Or distribution, refers to channels of distribution that serve as the

means for getting the product to the target customers.

Price. Refers to profit margins and the probable pricing response of

competitors. Pricing includes not only the list of price, but also discounts,

financing, and other options such as leasing.

Product. Is the physical product or service offered to the customer. In the

case of physical products, it also refers to any services or conveniences that are

part of the offering.

Promotion. Is the communication part of marketing which includes

advertising, personal selling, sales promotions, merchandizing and public relation

publicity.

Travel Agencies. Are retail outlets where the services of various

suppliers, carriers, destination and tour wholesalers are merchandized.

Conceptual Framework

This conceptual framework explain how marketing strategies and

business performance will be identified through giving of survey questionnaires

to the (30) thirty respondents of selected travel agencies in Paranaque City.

Using descriptive research and survey method, managers will answer questions

stated in questionnaire. Questionnaire will focus in factors, such as business

characteristics, marketing strategy and business performance of travel

agencies. The paradigm that guided the conduct study is presented in figure 1.

Illustrate the relationship between the Marketing Strategies and Business

Performance of Travel Agencies.

The input in the study is the marketing strategy used in travel

agencies, Product, Price, Place, and Promotion. The output in the study is the

business performance of travel agencies, Number of Clients (Monthly), Number

of Clients Travelled (Monthly) and Sales Income. This study will determine if

there is a relationship between marketing strategies and business performance

of travel agencies.

INPUT OUTPUT

Marketing PROCESS Strategies

Product

Price

Place

Promotion

Figure1.The paradigm showing the relationship between the marketing

strategies and business performance of travel agencies in Paranaque City.

Survey Questionnaire

Business Performance

a. Number of clients (Monthly)b. Number of Clients Travelled (Monthly)c. Sales Income

Hypothesis of the Study

There is no significant relationship between the marketing strategy and

business performance of the travel agencies in Paranaque City.

Review of Related Literature

This section of the study presents some related literature and describes

the framework of this study.

Business Characteristics

Statistics about business characteristics include number of years, the initial

capitalization, monthly income and location of businesses in New Zealand. They

provide an annual snapshot of New Zealand businesses and include details

about geographic area, industry, the type of the business and business size at

employee level. (Stats government, 2012)

The simplest form of business entity is the sole proprietorship. If you choose

this legal structure, then legally speaking, you and the business are the same. You

can continue operating as a sole proprietor as long as you're the only owner of the

business. Establishing a sole proprietorship is cheap and relatively uncomplicated.

If you're going to conduct your business under a trade name such as Smith

Furniture Store rather than John Smith, you'll have to file an assumed name or

fictitious name certificate at a local or state public office. This is so that people who

deal with your business will know who the real owner is. In addition, you may have

to obtain a business license to do business under state laws or local ordinances

(Siegel, 2001).

Marketing Mix

The 4p’s of the marketing mix that a marketing manager can manage to

achieve company’s target. Changes happening on these parameters are subject

to changes in companies inside or outside environment (Kotler & Armstrong

2002).

The marketing mix is like a recipe of a products strategic position in the

market. So to achieve success in a company’s strategic approach the 4p’s of

marketing are the main tools (Culliton, 2000).

In the Figure below, I have indicated the 4p’s of the marketing mix:

Figure 2: Marketing mix (Kotler &Armstrong, 2002)

Product

A product is a good or service or the combination of both which is made to

satisfy a group of people in a market where people can give a value in exchange

of any specific goods and services. Commercially, a product means something

that belongs to a company or a person who is produced a delivered for a certain

market with a certain process and in exchange of a value is called product. This

can be tangible or intangible.

PRODUCT

PROMOTION PLACE

PRICE

Considering customer’s needs marketers must deliver a descriptive

package quoting what a customer really buys when they purchase a product.

This kind of understandings means that every product has value in its pricing

which provides benefits to satisfy customer needs and wants. Only this method

ensures that marketers formulate strategies effectively (Griffin & Ebert, 2004).

Today buyers expect to receive products or services with a greater value

and with a reasonable price. Marketers call this the “value package”. Below are

some possible attributes of a package trip (travel agency product) that a

customer might consider in time purchasing the services:

- Crystal clear trip itinerary

- Choices from a variety of destination

- Choices of accommodation and transportation

- Reasonable price image

- Simple process of purchasing

- Credit card protection

- Comfortable and safe

- Insurance services, etc.

Though package trips from a travel agency is work in involving different

media such as Airline Company, hotel and others. In that case feedback from the

customer goes to the travel agency as well as service provider too (Griffin &

Ebert, 2004).

Classifying Goods and Services

There are two types of buyers according to different groups of products:

(a) Consumer products interest group and (b) Service interest group.

But surprisingly the methods of marketing are quite similar. Both types of

products market to the customers through newspapers, magazines, radio,

television, billboards, etc. (Griffin & Ebert,2004).

Goods

The definition of goods refers to a tangible object that is economically

benefited and made for consumption and to satisfy a certain group of people.

More specifically, when people go into a shopping mall, what they put in

shopping are all tangible goods. Purchases from online stores seem to be good

as long as this product is shipped to the buyers address (Griffin & Ebert, 2004).

Service

Services are kind of activity that one party can offer to another. This kind

of product may or may not be related with a physical touch. Activities such as

renting a hotel room, buying a flight ticket, consultancy, etc. are service related

products (Kotler & Armstrong, 2002)

Service intangibility means, that service cannot be seen before they

are bought or served. For example, an airline ticket bought before the flight is

nothing but a promise of a safe and comfortable journey of a passenger from one

destination to another.

Service Inseparability means that a service cannot be separated nor from

the customer or from the provider. For example, consultants who consult to their

customers both party affects with the outcome of the service.

Service Variability means, the quality of service at the time it is given. For

example, in a travel agency one may be fluent and faster than another agent, in

delivering customer service and solving their queries.

Service Perish ability means that a service cannot be stored for later sale.

For example if a patient missed his or her doctor’s appointment, a doctor may

charge an extra fee because the service value existed only at that point of the

time scheduled (Kotler & Armstrong, 2002).

Price

In this process of them marketing mix, pricing comes after preparing the

product. In pricing managers decide the value of a product according to its cost

and profit margin. The discussion below is about the objective of product pricing

and then elaborate on some major segments and tools that companies follow in

pricing their products.

Objectives of pricing

Usually a company makes pricing to meet business objectives but it also

includes satisfying other objects related to building up a product. Pricing of a

product differs in different markets. Some companies have a monopolized market

with their unique product and some have only the right to do business on a

specific market. Pricing also depends on corporate image, social value, market

condition and geographical condition or situation (Ricky & Ronald, 2004).

Profit-Maximizing Objectives

Maximizing profit is sometimes very tricky. Low prices sometimes give a

bad image about the company or on the other hand it can lead to high volume. A

high price sells low volume of products but keep a standard of quality and

company image. For example, low prices from Tale communication service

providers enable them to sell more, but places huge pressure on their network in

regards to volume. But high price can attract more customers with a high quality

of services and benefits. On the other hand high prices return a company’s cost

and effort within a short time but low prices take time and often take longer than

expected. To reduce this kind of problem companies try to set a reasonable price

which can return minimum profits but will keep the value of the company and

customer (Ricky & Ronald, 2004).

Market Share Objectives

Establishing market share in different markets often differs from one

market to another. Sometimes it’s easier than expected and sometimes it’s take

time to achieve this objective. In the long run, a business must make profit to

keep it running. A new company can set their prices lower in the beginning to

attract more customers and to offer their customer to have a try, but they might

have to be ready to make losses too. But for some established and well-known

companies this is easier than new comers, because customers are more likely to

buy a product that they are used to regardless of prices (Ricky & Ronald, 2004).

Other objectives

In some conditions neither maximizing profit nor market share is the main

objective. For example, in the time recession in 2009 companies have tried to

stay in the market which with their maximum effort to keep company running and

overcome the situation.

Price Setting Segments and Tools

Regardless of the objectives, the company’s managers measure the

potential impact on deciding the final pricing. This may include all cost of

producing a product and estimated profit of the company. Managers worldwide

normally use two tools for this purpose: cost-oriented pricing and breakeven

analysis (Ricky & Ronald, 2004).

Cost-oriented pricing

Cost oriented pricing considers the desire of making profit by covering

product costs. A travel manager will make their trip pricing by calculating cost of

fares, worker wages, etc. Managers may include also rent, utility costs, insurance

and other fixed and variable costs.

Breakeven analysis

To cover variables cost, a manager of a firm uses cost oriented pricing

that changes with every single unit of products produced and sold. It will also

produce money to cover firms fixed costs that are fixed regardless the number of

product produced or sold. Break-even analysis costs versus revenues of various

volumes. It shows, at any particular selling price, the financial result, the amount

of loss or profit for the company (Ricky & Ronald, 2004)

Place

Place refers to the channel of product distribution. It may be from factory

to outlet or from outlet to final customer or from factory to customer. Selecting an

appropriate distribution channel is a strategic process. This determines both the

amount and cost of a product and market demand. Normally marketers are

determined to keep the enough flow of their product.

Below there are three strategies: intensive, exclusive and selective distribution

that provide different forms of products distribution channels.

- Intensive distribution: Intensive distribution means distributing products

through as many different channels as possible. These may vary from

product to product. Retail products like milk and sugar can enter into

the market through different channel of members.

- Exclusive distribution: Here the manufacturer has the right to distribute

its products to a specific channel. This kind of distribution only applies

in cost products such as distributing Audi cars. An airline product also

belongs to this category as only the manufacturers have the right to

select its distribution channels.

- Selective distribution: This kind of distribution channels only specified

on one kind of product. Such as furniture or electronic items displayed

in a furniture shop or electronic shops respectively.

Moreover, internet based online shops are becoming very popular nowadays.

Customers feel very comfortable to order or purchase a product online shop

rather than going to supermarket. As online shops are a place where customers

from all over the world can visit and buy products and get information about any

product. It is getting popular for all types of products now a day. In addition to

this, it has low costs and set-up fees as well as low barriers to enter into the

market. The medium payment through credit cards or from direct bank accounts

is also raising the demand of internet based shops (Ricky & Ronald, 2004).

Competitor analysis

In this ever changing business environment competitor analysis in needed

in all levels of business. Some firms may find it difficult to cope up with their

competitor’s strategy and may form their own strategy targeting a certain group

of customers. On the other hand, some may think this is only the way that a firm

may bring business if they can complete with their competitors given prices in the

market. However, a company has two strategies to analyze whenever they

formulate a competitors approach: (a) Who are the competitors and (b) What are

their motives? (Li, 2002).

To find out who are the competitors of one’s business you have to look at

the market and the similarities between products or services. Here they can

additionally look for the same manufacturer, service provider, what are their

value prices and the customers’ response to their products etc.

From customers’ loyalty and comments on another company’s product, a

company can sort out the reason why their competitors are providing this or that

service. Also a company can identify what they want their pricing and how they

can achieve their breakeven point, along with what are the future changes

coming from any specific advertisement (Ricky & Ronald, 2004).

However, knowledge of competitors’ resources and capabilities is

necessary to perform competitively. Before starting a big change in acquiring an

additional resource there must be different modifications and advertisements in

operation. From analyzing the competitors’ SWOT we know the competitors’

capabilities (HRM advice & NetMBA.com, 2008 online).

Finally, to analyze competitors’ future target and strategy, it is easier to

look on what are the upcoming new technologies and new product or services in

competitor’s product line is going to add. In addition with that, a company itself

should be stable with enough funds and financial stability, necessary resources

so that they can compete with competitor’s market strategy (HRM advice &

NetMBA.com, 2008 online).

Promotion

Promotion is a way to advertise, to attract and finally to sell a product to

customers. It is a part of the communication mix: the total message any company

sends to its future customer concerning any product development or to launch

any new product or to have some seasonal sale. For customers, this is nice to

have their expected product with a lower price but it is when prices so come

down and the amounts of products rise or come with some extra features (Ricky

& Ronald, 2004).

Promotion, the final variable of the marketing mix, is the coordination of

marketing communication efforts to influence the attitudes or behavior of the

consumers (Solomon & Stuart, 2000). Promotion is employed as a means of

creating awareness making your consumers learn of your products and the

benefits that go along with it. It is virtually everything an organization says and

does. The functions of promotion include the following, namely: Informs

consumers about new goods and where they can purchase them. Reminds

consumers to continue using certain products. Persuades consumers to choose

one product over others. Builds relationships with customers.

These functions are employed by marketers in such a manner that the

consumers will always remember to buy their products and that the marketers

are able to build and maintain brand image and goodwill as well. It is therefore

important for marketers to know what exactly to promote and why. If relayed

improperly, the communication that the marketer sends to the consumers may

generate a negative response and would shy them away from buying your

products instead. Relationship marketing is also needed in strengthening your

promotion; a good relationship with your customers can result to a long- standing

patronage of your products.

Promotional Mix

Within the marketing mix, marketing utilizes various promotional elements

for the purpose of effectively providing information to consumers about their

products, increase the demand, differentiate the products, accentuate the

products value and stabilize sales. A marketer achieves these objectives by

blending the personal and non-personal selling activities in the form of a

promotional mix (Solomon & Stuart, 2000). The promotional mix focuses on one

more than one element and works in harmony with the overall marketing mix.

The elements of the promotional mix include the following, namely: Personal

selling a direct interaction between a company representative and a customer

either in person, by phone or even an computer link. Advertising a paid non-

personal communication from an identified sponsor that can establish and

reinforce a distinctive brand identity and inform or persuade members of a

particular audience using the mass media. Sales promotion programs that

marketers design to build interest in or encourage purchase of a product during a

specified period of time. It is also an action-focused marketing event whose

purpose is to have a direct impact on the behavior of a firm’s customer. Travel

industry develops consumer sales promotion as part of their objectives of

attracting the final consumers. The types of consumer promotions that are

generally employed by the said firms are as follows: Sampling consumers are

offered regular or trial sizes of the product, either free or at nominal price. Price

deals consumers are given discounts from the products regular price. Coupons

offered as cents- off or added value incentives for purchasing specific products.

Direct marketing refers to any direct communication to a consumer that is

designed to generate a response in the form of an order, a request further

information’s, and or a visit to a store or other place of business for purchase a

product. Publicity and public relations portrays an organization and its products

positively by influencing the perceptions of various publics. Guerilla Marketing

involves “ambushing” consumers with promotional content in places they are not

expected to encounter the kind of activity.

Business Performance

Business performance management is a set of management and analytic

processes that enables the management of an organization's performance to

achieve one or more pre-selected goals. According to Bititci, Carrie & McDevitt,

1997 they define business performance as a “process by which the company

manages its performance in line with its corporate and functional strategies and

objectives”. This definition is often used in management research

studies. According to Bititci, Carrie & McDevitt, it is the objective of that process

to provide an integrated control system, where the corporate and functional

strategies are deployed to all business processes, activities, tasks and

personnel, and feedback is obtained through the performance measurement

system to enable appropriate management decisions. The ultimate purpose of

that process is to improve company performance.

Performance measurement is an essential part of the performance

management. By measuring, people transform complex reality into simplified

numerical concepts that can be easily communicated and acted upon (Lebas,

2008). According to Lebas, the simplification of reality by measuring is the

prerequisite of successful management. Similarly, Bititci et al., argue that

performance measurement is at the heart of the performance management

process and it is of critical importance to the effective and efficient functioning of

performance management. Performance measurement (PM) can be defined from

different perspectives (Lebas, 2008).

Methodology

This chapter explained the methods that the researcher used in order to

allocate and evaluate the data in accordance to the goal of the study. Relevant

data were gathered through internet sites, related thesis, and books which could

justify documents concerning the study.

Time and Place

The researcher will start to conduct the research on November 2014, the

data gathering will be conducted from December 2014 to February 2015 and the

end of the study will be on March 2015 in Paranaque City.

Sampling Procedure

The study will be using the purposive sampling technique to determine

the specific number of respondents in Paranaque City to ensure that the

populations were adequately in the study. The researcher has drawn using

Slovin’s formula with ten percent of margin error.

n= N1+N e2

Where:

n = number of sample

N = total population

e = 10%, number of error

Collection of Data

The researcher will gather the data of the respondents in Paranaque

City. The main source of the study was to obtain information that relevant to the

evaluation of marketing strategy and business performance of travel agencies in

Paranaque City. The primary source of data was questionnaires that were given

to the respondents. The secondary sources of data were taken from books,

internet and thesis.

Methods of Analysis

The researcher will utilize the descriptive method in the study using

survey approach that will based on the true data that was collected and

analyzed. Descriptive statistical tools such as percentage, weighted mean, likert

scale and chi-square to assess the purpose of the study.

Percentage. This will utilize to describe the marketing strategy used by the travel

agencies.

Formula:

P = fN x 100%

Where,

P = percentage

f = frequency

N = total number of respondents

Weighted mean. This will utilize to identify the business performance of the

travel agencies.

Formula:

WM= ∑w1 x1∑w1

Where,

W.M. = weighted mean

X = frequency

W = weight

Likert Scale. This will be used to determine the level of satisfaction of the

managers based on marketing strategies of the travel agencies.

Five Point Likert Scale for the Level of Needs Questionnaire

RATE EQUIVALENT INTERPRETATION

5 4.20-5.00 Excellent

4 3.40-4.19 Very Good

3 2.60-3.39 Good

2 1.80-2.59 Fair

1 1.00-1.79 Poor

Chi-square. This will use to ascertain the relationship between the marketing

strategy and business performance of travel agencies.

Formula:

X2= ¿¿

Where,

X2 = chi-square test

E = expected value

O = observed value

Scope and Limitation

This study will be conducted from December 2014 to February 2015. The

respondents of the study were limited only to the (30) thirty managers. Data will

be gathered through the distribution of survey questionnaire. It also analyzed the

business characteristics of travel agencies including the years in operation and

type of ownership. The study focused on the Marketing strategies and Business

Performance of Travel Agencies. The results of the study greatly rely on the

information that will give by the employees who serves as the respondents of the

study.

Republic of the Philippines

CAVITE STATE UNIVERSITY- BACOOR CAMPUS

Phase II, Soldiers Hills IV Molino 6, Bacoor Cavite

Dear Respondents,

Good day! I, Jacqueline V. Estrada, BS Management major in Marketing student of Cavite State University- Bacoor City Campus is undertaking a research regarding "Evaluation of Marketing Strategies and Business Performance of Selected Travel Agencies in Paranaque City". In this regard, may the researchers ask a little favor from you by answering this questionnaire. It will seek information regarding the research study.

Jacqueline V. Estrada Researcher

Name (optional): ________________________ Date: _________________

Direction: Please put a check (/) on the space provided in each item.

I. Business Characteristics

1. Name of Business (optional) : _________________________

2. Years in operation( ) 6months- 1 year( ) 1year- 5years( ) 6years- 10 years( ) 10years- Above

3. Type of Business Ownership( ) Sole Proprietorship( ) Partnership

II. Marketing Strategies

Directions: Read the following questions and choose your answer by filling up the blanks or putting a check beside the chosen answer. I encourage you to answer the questions sincerely and truthfully.

5-Stong Agree4-Agree3-Neither agree nor Disagree2-Disagree1-Strongly Disagree

A. PRODUCT 5 4 3 2 1a. The agency offers package toursb. The agency offers personalized toursc. The agency offers hotel Reservationsd. The agency offers car Rentalse. The agency offers sightseeing tours

B. PRICE 5 4 3 2 1a. The agency gives discounts to the customersb. The agency provides travel insurancec. The agency based the price to their competitors

C. PLACE 5 4 3 2 1a. The agency provides the accessibility of the businessb. The agency have an wide area spacec. The agency have availability of the parking spaced. The agency have a convenience locatione. The agency have overall look of waiting and receptions areaf. The agency provides safety and securityg. The agency provides Sanitation and Cleanlinessh. The agency have a good temperaturei. The agency provides visibility of entrance and exits

D. PROMOTION 5 4 3 2 1a. The agency have an advertisingb. The agency provides a communication materials about their

productsc. The agency have a effectiveness of promotion activitiesd. The agency maintain the retention of promotion to the memory

of the customerse. The agency give promo Packagesf. The agency give sales promotion programs

III. Business Performance

4. How many customer you get per month?Domestic( ) Below 40 ( ) 40-60( ) 60 – 80 ( ) 80 Above

Foreign( ) Below 40 ( ) 40-60( ) 60 – 80 ( ) 80 Above

5. How many clients travel per month?Domestic( ) Below 40 ( ) 40-60( ) 60 – 80 ( ) 80 Above

Foreign( ) Below 40 ( ) 40-60( ) 60 – 80 ( ) 80 Above

6. What is your estimated monthly income?( ) Php 20,000 & Below( ) Php 20,001 - Php 50,000( ) Php 50,001 - Php 100,000( ) Php 100,001 - Php 200,000( ) Php 200,001 - Php 300,000( ) Php 300,001 - Php 400,000( ) Php 400,001 & Above

Thank you for your cooperation and God Bless!