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The term social media has varied connotations; some true, some false and some still to be defined. As the landscape continues to change, it is important to understand how it affects your business so that your company can best leverage social media to reach your goals.
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MYTH REALITY
SOCIAL MEDIAv s
Always Forward… KREBS
MYTHOnly young people are on social media.
Always Forward…
REALITYOld people are too.
Always Forward…
WHAT TO DODefine your brand & demographic. Speak that language.
Always Forward…
MYTHI need new customers. I will depend on social media for acquisition.
Always Forward…
REALITYMost customers who engage in your social channels already know your brand.
Always Forward…
WHAT TO DOProvide added value to social customers. Nurture the relationship.
Always Forward…
MYTHMy social media profiles are created. I am done.
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REALITYSocial media routinely changes. Luckily for us, it is easy to follow along.
Always Forward…
WHAT TO DOEngage in the conversation. Listen to your fans & followers.
Always Forward…
MYTHI need a presence in every social media channel.
Always Forward…
REALITYSome social channels are better for certain business needs than others.
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WHAT TO DODefine how social media can help achieve your goals. Get active in channels you can support.
Always Forward…
MYTHCustomers want to make purchases on my social media pages.
Always Forward…
REALITYThey don’t.
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WHAT TO DOEngage & listen. Feedback will help you optimize your purchasing channels.
Always Forward…
MYTHEveryone loves social media, especially my pages.
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REALITYSome people don’t use it.
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WHAT TO DOListen to your customers in other channels. There are plenty. They all matter.
Always Forward…
Want to chat?markkrebs @ windstream.net
Always Forward…
