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Social media is, of course, big news in the business world. If you’re a business owner or business leader, it’s not surprising if you’re feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn’t have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference.
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How to Act Like a Leader When Using Social Media
Leveraging your
thought leadership
GihanPerera.com
Are you trying to be a social
media marketer ?
Are you trying to be a social
media marketer ?
networker
Are you trying to be a social
media marketer ?
networker
follower
Wouldn’t you
rather be a
social media
leader ?
Yes, you can lead using social media
But not by
doing what
most social
media
consultants tell
you to do!
MYTH #1
It’s All About the
Numbers
Stop obsessing about getting more
followers, fans, friends and Likes!
It’s not about reaching more people; it’s
about connecting with the right people.
MYTH #2
It’s All About
Conversations
To be an influencer and leader, don’t
spend all your time engaging in social
media conversations.
Instead, use social media as another way
to share your key messages and ideas.
MYTH #3
It’s All About
Facebook and
Focus on places where you can share
well-considered messages, such as
blogging, YouTube, podcasting,
Slideshare, Amazon and iTunes.
Then use Twitter and Facebook to
distribute those messages further.
MYTH #4
You Have To
Do It All
Yourself
You do have to be authentic, sincere and
personal in creating your key content.
But you can outsource, delegate and
automate spreading the message further.
MYTH #5
It Takes a Lot of
Time and Effort
Building an online reputation is a process,
not an event. Consistency is more
important than volume – so create a
realistic schedule and keep at it!
