Social Media Myths

Busted!

Breaking Myths

More likes = More Engagement

Blogging is the best PR

Contest participants are Customers

SMM has no ROI

Targeted likes = Target Audience

• Likes are bought • Target audience is part of your “like”

audience • Identify & optimize the target within

your likes

Targeted likes = Target Audience

More likes = More Engagement

• Likes can be misguided • Engagement is generated • Relevant engagement actually results in

conversions

Blogging is the best PR

• Blogging is the latest hogwash • Key is not the blogger, Key is in the

followers of the blogger (relevance to your product

• Not just in the number of followers but in the “kind” of followers

Contest participants are Customers

• Contest participants are just that ‘participants’ not ‘customers’

• It can be a great for engagement but not necessarily drive any purchase

• To build the customers from the participants contest should be a brand building exercise

SMM has no ROI

• Social media is actually a greatest advertising tool & yes you can measure its return

• There are various analytical tools that will show you the engagement, likes, etc.

• But another calculation is the value of your product and direct feedback

We think beyond mall activations

- Bringing concepts alive We think beyond traditional PR

- Engagement We think beyond Digital Marketing

- Community Building

We think beyond Rate cards - Customized solutions