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Action
Awareness
Interest
Desire
--------------------------------------------------------------------------Purchase Purchase
Support
Loyalty
Advocacy
The Customer Journey(Path To Purchase)
• Internet Users 9 Millionor 9% of total population
• Mobile Users Over 100 Millionor 104% of total population
• Smartphone Users 15 Million or 15% of total population
Sources: IMMAP (Internet and Mobile Marketing Association of the Philippines)
Digital Landscape in the Philippines
Social Media Stats Facebook Users
Global 1.27 BillionPhilippines 33 MillionTop 5 Countries1. US 159 Million2. Brazil 71.7 Million3. India 63.9 Million4. Indonesia 47.9 Million5. Mexico 42.4 Million
Sources: Facebook Country Stats; www.quintly.com/blog
Social Media StatsTwitter Users
Global 1 BillionPhilippines 9.5 MillionTop 5 Countries1. China 36 Million2. India 33 Million3. US 23 Million4. Brazil 20 Million5. Mexico 12 Million
Sources: www.venturebeat.com; www.inquirer.net
Linked In Users
Global 227 MillionPhilippines 1 MillionTop 5 Countries1. US 93 Million2. India 24 Million3. Brazil 16 Million4. UK 47.9 Million5. Canada 9 Million
Sources: www.socialbakers.com; www.expandedramblings.com
Social Media Stats
Global 1 BillionPhilippines 9.7 MillionTop 5 Countries1. US 195 Million2. India 82 Million3. Japan 47 Million4. Russia 38 Million5. Germany 37 Million
Sources: www.socialbakers.com; www.effectivemeasure.com/philippines
Social Media StatsYoutube Users
#important #takeaways• Facebook Advertising™ emphasizes the true
essence of social marketing in the internet• Facebook Business™ gives us the opportunity to
reach 1.25 Billion users worldwide• Facebook Pages™ help businesses and private
individuals build their own social brand• Facebook Apps™ promise opportunities to
improve the social market reach of businesses• Facebook is still believed to be a developing and
expanding market
#campaigns & #insights• How To Do Facebook Campaigns• Types of Facebook Advertising• Tracking Your Facebook Campaigns• What Facebook Insights Look Like• My Personal Tips
• Twitter extended its media reach through Vine
• Twitter launched media.twitter.com which showcases comprehensive reports and resources as a business and as a media tool
• Twitter has been a tool to gather mass data for real time studies in health, stock market forecast, language evolution and people’s emotion
• Twitter now claimed to have at least 241 million monthly active users
Twitter As A Market
• Your market can find you in real time• Twitter is an effective word-of-mouth market
referrer• You can always take advantage of the trends• People here are always hungry for attention• There are people who will always believe
what you say• Your wit can give you buyers and followers
#bullseye market share
• 8 Billion Photos• 87 Million Users• 3.5 Million New Images Daily• Still one of preferred image storage for
photographers beside Photobucket• Flickr for Windows 7 and Windows Phone 7• Flickr allows it’s user to decide for the
features they want for the service
• You can go with the trend and be noticed• You’re basically doing a digital word-of-mouth
marketing• 70% of users in social media are gullible, take
advantage of it• Not all viral contents in social media are
natural• More likes, followers or shares don’t always
suggest it’s worthy.
• http://en.wikipedia.org/wiki/Social_media• http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/
SocialMediaHistory.html• http://www.google.com/about/company/history/• http://en.wikipedia.org/wiki/List_of_social_networking_websites• http://en.wikipedia.org/wiki/Social_media_marketing• https://www.facebook.com/advertising• https://www.facebook.com/business/overview• https://www.facebook.com/about/pages• https://www.facebook.com/help/493707223977442• http://www.dailystar.co.uk/tech/363872/FACEBOOK-TURNS-10-Here-s-ten-fun-
facts-you-never-knew-on-• Facebook-s-10th-birthday• http://www.business.qld.gov.au/business/running/marketing/online-marketing/
using-facebook-to-market-your-• business/tips-for-successful-marketing-through-facebook• http://www.socialmediaexaminer.com/facebook-marketing-facebook-insights/• http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing• http://www.yola.com/blog/tactics-for-using-facebook-marketing-to-promote-
your-business/• http://en.wikipedia.org/wiki/Social_marketing• http://www.socialmediaexaminer.com/facebook-marketing-plan-with-amy-
porterfield/• http://ph.news.yahoo.com/photos/year-in-review-2013-most-viral-stories-
1385986058-slideshow/• http://www.businessinsider.com/the-20-most-popular-photos-2012-12• http://www.steamfeed.com/11-memorable-viral-facebook-posts-worked/• http://www.youtube.com/watch?v=fRvP76Lwf6k• http://ph.news.yahoo.com/miley-cyrus-%E2%80%98knocked-out%E2%80%99-by-
filipina-blind-child-singing-• %E2%80%98wrecking-ball%E2%80%99-092000977.html• https://blog.twitter.com/2014/the-value-of-a-twitter-follower-for-small-and-
medium-sized-businesses• https://blog.twitter.com/2013/11-ways-you-can-tweet-better• http://tech.firstpost.com/news-analysis/twitter-launches-new-media-site-to-
highlight-success-stories-best-• practices-108409.html• http://www.newscientist.com/article/dn24544-five-fascinating-things-revealed-by-
twitter-• data.html#.UvNKaIXDWXw• https://blog.twitter.com/2014/introducing-twitter-data-grants• http://www.brw.com.au/p/tech-gadgets/
twitter_user_growth_slowed_in_every_ypQA9u0d4EDpuM8hfLrK5J• http://en.wikipedia.org/wiki/Twitter
•http://twittercounter.com/pages/100•http://edition.cnn.com/2014/02/04/showbiz/celebrity-news-gossip/katy-perry-twitter/•http://www.techwyse.com/blog/social-media-marketing/social-media-for-business-whats-important-in-2014/•http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/•http://www.theverge.com/2013/3/20/4121574/flickr-chief-markus-spiering-talks-photos-and-marissa-mayer•http://www.flickr.com/windows7•http://sundial.csun.edu/2014/02/the-state-of-social-media-the-internets-future-is-in-photo/•http://news.uchicago.edu/article/2012/01/27/study-finds-lure-entertainment-work-hard-people-resist•http://www.convinceandconvert.com/content-marketing-2/photography-for-social-media-5-ninja-tips/•http://news.cnet.com/8301-1023_3-57585276-93/yahoo-wants-to-make-flickr-awesome-again/•http://blogs.vancouversun.com/2013/05/21/busy-monday-for-yahoo-acquires-tumblr-announces-flickr-overhaul/•http://www.wired.com/culture/lifestyle/news/2004/12/65958•http://en.wikipedia.org/wiki/Flickr•http://en.wikipedia.org/wiki/List_of_the_most_subscribed_channels_on_YouTube•http://www.nytimes.com/2014/01/19/books/review/how-have-tools-like-google-and-youtube-changed-the-way-•you-work.html?_r=0•http://motherboard.vice.com/read/nearly-half-of-the-internet-watches-youtube-every-month•http://socialmediatoday.com/steve-rayson/1841146/linkedin-drives-more-traffic-corporate-websites-all-other-•social-sites-combined•http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/•http://computer.howstuffworks.com/internet/social-networking/networks/linkedin.htm•http://us.cision.com/news_room/press_releases/2012/2012-05-29-social-media.asp•http://schmooz.me/2012/01/top-two-killer-methods-to-help-you-grow-your-linkedin-groups-and-other-•communities/•http://andrewmacarthy.com/andrew-macarthy-social-media/10-terrible-examples-of-linkedin-profile-photos-bad-•linkedin-profile-pics•http://www.linkedin.com/today/post/article/20131212191148-13518874-end-of-year-ranking-top-60-ceos-on-•social-media•http://en.wikipedia.org/wiki/Reddit•http://internetascent.blogspot.com/2013/11/reddit-online-hubs-and-street-gangs.html•http://blog.vine.co/•https://blog.twitter.com/2013/vine-a-new-way-to-share-video•http://en.wikipedia.org/wiki/Instagram•http://mashable.com/2014/02/11/glimpse-app-instagram/•http://www.forbes.com/sites/alexkonrad/2014/01/28/imgur-data-sharing-analytics/•http://en.wikipedia.org/wiki/Imgur
