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MARKETING
a walkthrough of new
media in the world of
communication
MEDIA
DIGITAL
For today, we have!
• Internet theory
• Digital consumer
• Advertising in the age of digital media
• Digital ecosystem
• Digital trends
• Digital campaigns you may love
• Q&A session
INTERNET THEORY
Do you know first web browser?
The first web browser was invented in 1990 by Sir
Tim Berners-Lee. It was called WorldWideWeb (no
spaces) and was later renamed Nexus.
And today we have choices;
Internet explorer – 1995
Opera - 1996
Mozila Firefox - 1998
Safari - 2003
Chrome - 2008
Do you know first website?
The first website built was at CERN
within the border of France, and was first
put online on 6 August 1991.
The number of registered websites has gone up to
more that 232 million, as on December 2011.
Do you know first banner ad?
AT&T was the first to dish over some money to HotWired to display the beast
they created, a 468 x 60 banner that came to life on October 25 1994.
And today we have various rich and
engaging formats of web banner.
Do you know first social network?
Sixdegrees.com was the first social
networking site launched in 1997
MySpace.com, LinkedIn & Hi5 – 2003
Orkut, Facebook & Flickr -2004
Youtube – 2005
Twitter - 2006
Foursquare – 2009
Google+ - 2011
Pinterest - 2012
1997
2003
2004
2005
2006
2009
2011
2012
What else?
India – an online perspective
Source: Wearesocial reports
DIGITAL CONSUMER
Understanding digital consumer
First activities
Get to know ISP
Information search
Lots of browsing
Messaging services
Chat room
Photo sharing
Social networks
Online banking
Lodge taxes
Book tickets/
concerts
Simple travel
Online shopping
Groceries
Complex travelling
CDs/Books
eBay/Flipcart
Blogs
Comments/posting
Customer reviews
Ratings
Tomorrow consumers are
today’s digital natives
ADVERTISING IN THE AGE OF
DIGITAL MEDIA
What is digital marketing?
Officially, “Internet marketing, also
referred to as i-marketing, web-
marketing, online-marketing or
e-Marketing, is the marketing of
products or services over
the Internet.”
Wikipedia.org
Digital marketing – a shift
And this is because of
technology revolution
around us
Digital strategic framework
Online, social, search & mobile
strategy
Paid media
Social engagement
strategy
Earned media
Website strategy
Owned media
DIGITAL ECOSYSTEM
Digital media mix
Website
Social media
marketing
Search engine
advertising
Affiliate marketing
Search engine
optimization
Online PR
Blogs & forum
marketing
Mobile marketing
QR code
Augmented reality
Mobile apps & site
Online display
advertising
Viral video
Widgets
eCommerce
DIGITAL TRENDS
Daily deals
Indian ecommerce market is
huge – more than 100 million
internet users and growing fast –
and largely untapped.
Daily deals are growing
exponentially around the world
and India is no exception.
Daily deals are becoming a
preferred platform for
marketing professionals and they
are incorporating it into their
marketing strategy. And it’s a
win-win situation for both brand
and customers.
Internet enabled TV
In the race of internet enabled
television, where Samsung has
already foot-printed its position in
the market with its Smart TV,
followed by LG & Sony’s internet
TV.
Perhaps the most buzzed-about
tech launch is a TV from Apple –
it’s all about rumours. Apple has
been working on its own brand TV
for years and wanted to launch
before Steve Jobs death. Most
probably, this product can disrupt
the category whenever it’s
launched.
Tablet war
Will tablet fade out smartphone?
eMarketer predicts that by 2015 over
half of all internet users will be tapping
away on their tablets.
It’s clear that the explosive adoption of
tablets will have an increasing impact
on brands. So business can do a lot to
prepare to engage the audience.
Responsive web templates Websites are not like print. Why do we design them that way? There are lots of devices with different
specs available and being used by users. There are other reasons as well. There is a need to convey
responsive message to the users whichever device they use.
HTML5
HTML5 technology for app & web development
Will Adobe Flash be outdated? Well, difficult to
say!
With HTML5, your brand can offer richer user
experiences. HTML5-based apps and websites
are ideally suited for the visual and interactive
nature of tablets
In case you haven’t noticed.
Pinterest is hot. Virtual
pinboarding site has seen a
tremendous hits. 1 out 4
consumers find it interesting
and the site is more women
dominated.
It’s good fit for retail, fashion,
lifestyle, etc. The brand that
can represent their offerings a
visual impression, can enjoy
really good awareness among
11.7 million users on Pinterest.
Social customer service
The social landscape is evolving.
Through social media, customer service has
gone real-time and the expectation is now
24/7. The consumers are utilizing social
channels to get their voice heard out in
public.
Social media is not only a marketing
campaign platform but also a customer
service channel.
DIGITAL CAMPAIGNS
YOU MAY LOVE
Digital campaigns
THANK YOU!
Vinod Nagar,
Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: [email protected]
