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SOCIAL MEDIA TALKContent Creation

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GOOD MORNING!

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WHAT’S THE POINT OF DOING SOCIAL MEDIA FOR YOUR BUSINESS?

1 Social media is the ideal place to get in front of your target audience; there’s a platform for every industry.

GET IN FRONT OF YOUR TARGET AUDIENCE.

2 Use social media to engage with your followers and start conversations.

START CONVERSATIONS.

3 Take conversations to the next level by building relationships with your audience.

BUILD RELATIONSHIPS.

4 Use the relationships you’ve built to convert your leads into customers.

CONVERT LEADS.

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DEFINE YOUR SOCIAL MEDIA CONTENT CREATION

PLAN

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

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WHAT ARE YOUR SOCIAL MEDIA GOALS?

1 Increase social media following (likes, followers) by “X” each month.

INCREASE SOCIAL MEDIA FOLLOWING.

2 Increase social media engagement (likes, comments, shares) by “X” each month.

INCREASE ENGAGEMENT.

3 Increase traffic to blog or website from social media by “X” each month.

INCREASE TRAFFIC.

4 Increase conversions (e.g. contact form, downloads, purchases) by “X” each month.

INCREASE CONVERSIONS.

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

redvinestudio.comWHO’S WRITING?

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HOW TO DEFINE WHO SHOULD BE WRITING

1 Your “social media rockstar” is inherently gifted in the art of words; they have a natural gift for the English language.

THEY HAVE THE SKILL .

2 Whether it’s an addition to their job or their entire job, you won’t be overwhelming this person by adding social media responsibilities.

THEY HAVE THE T IME.

3 Your rockstar has a complete understanding of your business and its culture.

THEY HAVE THE KNOW-HOW.

4 You trust your writer implicitly. You know if he/she doesn’t know the answer, they’ll know where to find it.

THEY ARE TRUSTWORTHY.

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

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HOW OFTEN SHOULD YOU BE POSTING ON SOCIAL MEDIA?

1POST REGULARLY ON EACH PLATFORM.

2 How often can your social media rockstar realistically post each week?

DECIDE WHAT YOU CAN COMMIT TO.

3 Often, the amount of times you post each week will depend on the amount (and kind) of content you have to post.

DECIDE WHAT CONTENT YOU WILL POST.

4 Here’s what you should be shooting for.LOOK AT THE NUMBERS.

Posting haphazardly (three times a day one day, then not posting until the next week) is confusing for your audience and won’t be successful for you.

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HOW OFTEN SHOULD YOU BE POSTING ON SOCIAL MEDIA? (IDEALLY)

1 2 times/dayFACEBOOK

2 3 times/dayTWIT TER

3 1 time/dayLINKEDIN

4 3 times/dayGOOGLE+

5 5 times/dayPINTEREST

6 1 – 2 times/dayINSTAGRAM

7 3 times/daySNAPCHAT

8 1 time/weekYOUTUBE

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

4 Plan your social media posts with an editorial calendar and publish using a social media management tool.

GET ORGANIZED.

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GET ORGANIZED WITH AN EDITORIAL CALENDAR

1CHOOSE THE RIGHT TOOL.

2 Manage every social media account from a single calendar.

CREATE POSTS FOR EVERY PLATFORM.

3 Your editorial calendar should have content planned at least one month out.

PLAN AT LEAST A MONTH OUT.

4 Your social media calendar doesn’t have to be set in stone. It can be fluid, where you push back posts for time sensitive content.

INSERT T IMELY POSTS, WHEN NECESSARY.

Choose a collaborative platform such as Google Sheets to create your calendar on. That way, everyone can view it and edits are in real time.

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GET ORGANIZED WITH AN EDITORIAL CALENDAR

1CHOOSE THE RIGHT TOOL.

2 Manage every social media account from a single calendar.

CREATE POSTS FOR EVERY PLATFORM.

3 Your editorial calendar should have content planned at least one month out.

PLAN AT LEAST A MONTH OUT.

4 Your social media calendar doesn’t have to be set in stone. It can be fluid, where you push back posts for time sensitive content.

INSERT T IMELY POSTS, WHEN NECESSARY.

Choose a collaborative platform such as Google Sheets to create your calendar on. That way, everyone can view it and edits are in real time.

SAMPLE EDITORIAL CALENDAR

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SAVE TIME WITH SOCIAL MEDIA MANAGEMENT TOOLS

1 Publish to Facebook and TwitterFree

TWEETDECK

2 Publish to 35 social platformsOffers Analytics and reportingFree or $9/month+

HOOTSUITE

3 Publish to Facebook, Twitter, LI, Google +Includes monitoring, measurement, and reportingStarts at $59/month

SPROUT SOCIAL

4 Publish to most networks, but not InstagramAllows you to publish without individually schedulingFree or$9/month+

BUFFER

5 Publishes to over 200 social platformsHooks into other platforms (such as your blog)Free

IFT T T

6 Publish to major social networksIncorporates monitoring, measurement, and reportingStarts at $59/month

SENDIBLE

7 Publish to major social networksSchedule posts and monitor social media activity Free or paid versions available

SOCIALOOMPH

8 Publish to Facebook and TwitterIncludes reporting and analyticsStarts at $9/month

CROWDBOOSTER

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

4 Plan your social media posts with an editorial calendar and publish using a social media management tool.

GET ORGANIZED.

5 Now the fun part: start creating content!START WRIT ING.

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WHAT TYPES OF CONTENT SHOULD

YOU CREATE?

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CONTENT CREATION RULES

1 Think about what your audience will appreciate and is useful to them. Don’t know? Ask them!

WHAT WILL YOUR AUDIENCE LIKE?

2 Experiment with different kinds of posts to see what your audience will engage with.

WHAT WILL YOUR AUDIENCE ENGAGE WITH?

3 Don’t box yourself in to sharing only one or two types of content. Experiment with different ways of creating content, the content itself, and even the time you post.

EXPERIMENT WITH YOUR CONTENT.

4 Continue to do what is working; change what isn’t.

MEASURE, MEASURE, AND MEASURE AGAIN.

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REPURPOSE YOUR SOCIAL MEDIA CONTENT

1 If you wrote a post yesterday, share it! If you wrote a post a year ago, share it! There’s nothing better than recycling and reposting old content.

POST NEW AND OLD CONTENT ALIKE.

2 Repurpose the same content on all of your social media accounts (that make sense). There’s little chance your audience will see each post on each platform.

USE THE SAME POSTS ON ALL PLATFORMS.

3 Likewise, cross-promote your social platforms. For example, share a video you published on YouTube on your other social media accounts.

CROSS-PROMOTE.

4 Don’t feel that the content you share always has to come from your own blog, website, etc. Use other blogs and resources your audience will enjoy, too.

USE CONTENT FROM OTHER RESOURCES.

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SOCIAL MEDIA CONTENT EXAMPLES

1 Whether your own posts (past or present) or others, blogposts are a great way to engage your audience and drive traffic.

BLOGPOSTS

2 This is content specifically created to convert visitors. Examples include: whitepapers, eBooks, infographics, and more.

CONTENT OFFERS

3 If your email newsletters are archived on your website, share it with your social media audience, too.

EMAIL NEWSLET TERS

4 When you create a press release, share it on your social media channels for even more reach.

PRESS RELEASES OR INDUSTRY NEWS

5 Whether a hosted video (on a site like YouTube) or a direct upload to your social account, share videos.

VIDEOS

6 Photos should be part of every post, if possible. Posts with photos are engaged with more often than those without.

PHOTOS

7 From questions to FAQs to quizzes, engage your audience by prompting them to interact with you.

INTERACTIVE CONTENT

8 These posts can be salesy, show personality, and/or simply give your audience an idea of what goes on in your business on a daily basis.

“A DAY IN THE L IFE”

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MONITORING & MEASURING

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

4 Plan your social media posts with an editorial calendar and publish using a social media management tool.

GET ORGANIZED.

5 Now the fun part: start creating content!START WRIT ING.

6 Remember that social rockstar? Make sure they’re ready to respond or engage with comments or questions.

CLOSELY MONITOR YOUR ACCOUNTS.

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HOW TO MONITOR YOUR SOCIAL MEDIA ACCOUNTS

1 Make sure your social media rockstar has clear monitoring strategies set up. For example: notifications, emails, alerts, etc.

LISTEN TO ALL ACCOUNTS CLOSELY.

2 Not every comment or message warrants a written response, so engage in a way that makes sense. Sometimes a simple like/favorite will do the trick!

RESPOND QUICKLY AND APPROPRIATELY.

3 Take social media monitoring to the next level by engaging with accounts that didn’t directly reach out to you. Set up monitoring to do this proactively.

PROACTIVELY L ISTEN.

4 Sadly, negative commenting does happen on social media. Should an aggressive or inappropriate commenting occur, have a plan in place for quick action.

PUT PLANS IN PLACE FOR NEGATIVITY.

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

4 Plan your social media posts with an editorial calendar and publish using a social media management tool.

GET ORGANIZED.

5 Now the fun part: start creating content!START WRIT ING.

6 Remember that social rockstar? Make sure they’re ready to respond or engage with comments or questions.

CLOSELY MONITOR YOUR ACCOUNTS.

7 Compare your social media analytics against your defined goals.

MEASURE YOUR EFFORTS BASED ON GOALS.

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HOW TO MEASURE YOUR SOCIAL MEDIA EFFORTS

1 What time is the best to post on each platform? What kind of images? What kind of posts?

LOGIST ICS

2 How large is your audience on each network? How can you grow those numbers?

REACH

3 Pay attention to likes, comments, and shares. What kinds of posts get the most? What kinds get the least?

ENGAGEMENT

4 What real profit is being made from your social media efforts?

ROI

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YOUR SOCIAL MEDIA CONTENT CREATION PLAN

1 Specifically define your social media goals based on your overall business goals.

WHAT ARE YOUR SOCIAL MEDIA GOALS?

2 Define the lead person who is in charge of writing your social media content.

WHO’S WRITING?

3 Decide on how often you’ll post on all of your social media platforms.

DEFINE HOW OFTEN YOU’LL POST.

4 Plan your social media posts with an editorial calendar and publish using a social media management tool.

GET ORGANIZED.

5 Now the fun part: start creating content!START WRIT ING.

6 Remember that social rockstar? Make sure they’re ready to respond or engage with comments or questions.

CLOSELY MONITOR YOUR ACCOUNTS.

7 Compare your social media analytics against your defined goals.

MEASURE YOUR EFFORTS BASED ON GOALS.

8Based on your measurements and how you are accomplishing your goals what needs to change.

CONTINUE DOING WHAT’S WORKING, CHANGE WHAT ISN’T.

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HOW TO IMPLEMENT MEANINGFUL CHANGE

1 Change can be a scary thought, so remember: social media posts that aren’t creating value or engagement are a waste of time.

DON’T BE SCARED.

2 Don’t change your social media personality over night. Implement and experiment with small changes at first.

MAKE SMALL CHANGES.

3 Whether you are trying something you saw a competitor have success with or based on your own success, use data to implement change.

BASE CHANGE OFF OF REAL DATA.

4 Think about what is going to end up leading your audience to real Return on Investment for your company.

REMEMBER ROI .