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What’s Your Plan? Social Media Content Planning and Creation It’s the last week of the month… do you have your monthly newsletter out yet? Have you tweeted at all in the last week or two? What was the last blog post you wrote? How do the pros do it?? They use a Marketing Content Calendar. Even if you only plan for the next month, having a set schedule for your marketing and even pre-scheduling it can help you avoid those harrying moments when you have to think of a topic, write a 500 word blog post, send out an email and share with your social networks all within the next 4 hours. Learn the 5 steps toward creating your content calendar and the big Do’s and Don’ts that can get you to success!
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What’s Your Plan? Social Media Content Planning and Creation
Jessica Best
@bestofjess or @emfluence
Intro: Why Plan?
• Who has their summer seasonal marketing campaigns planned? Surprise! It’s Ma-- JUNE!
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Intro: Why Plan?
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Intro: Why Plan?
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Step 1: Take out an actual calendar
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Step 2: Plot big dates
• Plot big dates (yours & your customers’)
– Live appearances/trade shows
– Offers and sales
– Promotional windows
– Holidays
– Anticipated product releases
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Step 3: Compliment with big marketing
• Plan content across all marketing channels
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Step 4: Fill in the blanks
• Think like a journalist: relevant, consistent content
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Step 5: Give content some space
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Some Do’s & Don’ts
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Do…
• Have more than a few backup topics…
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Do…
• Write in pencil!
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Do…
• Go beyond marketing!
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FYI, we’re closed Monday
Thanks to our partners
Kudos to our client!
Tips on this season…
Do…
• Listen (learn!) & have conversations, too.
Marketing is only 1 leg of the 3-legged stool
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Do…
• Follow smart examples for ideas.
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Smart Examples
Not just marketing… entertainment
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Smart Examples
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Year-round social
Sharing expert info
Customer service + marketing
Smart Examples
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Using photos to tell the story, i.e. an online “store front”
Quick response time to questions
Smart Examples
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But Don’t…
• Don’t try to be someone/something you’re not
• Don’t copycat
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Don’t…
• Don’t be too hard on yourself
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Don’t…
• Don’t try to come up with content all on your own. Share 8:1!
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Don’t…
• Don’t just focus on your digital marketing plan
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Don’t…
• Don’t be afraid of a little frequency
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If you tweet once a day for a week, you’ll reach just 10% of your Twitter followers.
Don’t…
• Don’t set it and forget it
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Social media marketing during crises
• Don’t set it and forget it
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News-jacking during crises
• Absolutely not…
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Be prepared for your own crises
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Get started… Right now!
• What are your big seasons or big events?
• What brands/companies do you admire? Who are your competitors?
• Who are your partners/clients and what content do they provide or do they inspire?
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