Presentation Social Media, Content Creation and Presentation

8/13/2019 Presentation Social Media, Content Creation and Presentation

1/11

By Jaymin Panchal

(@jemin_p)


2/11

Media for social interaction, using highly accessible and scalable publishing

techniques

Sharing ideas, cooperating and collaborating to create art, thinking and

commerce; vigorous debate and discourse

Different forms including magazines, Internet forums, weblogs, social blogs,

micro blogging, wikis, social networks, podcasts, photographs or pictures,

video, rating and social bookmarking


3/11

Social networks - these sites allow people to build personal web pages toshare content and communication. The biggest social networks are

MySpace, Facebook and Bebo.

Blogsare online journals, with entries appearing with the most recent first.

Wikis allows people to add content to or edit the information on them, acting

as a communal document or database. The best-known wiki is Wikipedia4,

the online encyclopedia.

Podcastsaudio and video files that are available by subscription.

Forumsareas for online discussion, often around specific topics and

interests. Forums came about before the term social media and are a

powerful and popular element of online communities.

Content communities communities which organise and share particular

kinds of content. The most popular content communities tend to form around

photos (Flickr), bookmarked links (del.icio.us) and videos (YouTube).

Microbloggingsocial networking combined with bite-sized blogging, where

small amounts of content (updates) are distributed online. Twitter is the

clear leader in this field.


4/11

Ease of access

Low-cost of peripherals (e.g., computers,smartphone, cameras etc.)

Reach to wider audience in quick time

Empowers the common man


5/11

Metrics Value

Internet Users in India 11.10 Crore

Active Internet users 8.90 Crore

Total social media users 6.60 Crore

Active Mobile Internet base in India 3.97 Crore

Active Mobile Internet Social media user base 3.25 Crore

Time Spent on Social Media (Weekdays) 29.6 minutes

Time Spent on Social Media (Weekends) 28.8 minutes

of Social Media users (20 million) are

Young Men (20 35 years) of ageCrore of the Urban social networking base

is from the top 8 metro


6/11

Dichotomy - one of the lowest penetration of internet services in the world

and yet social media users from India, ranks only second to US in numbers

Advent of Twitter has given a voice to a Right leaning of the Indian society to

voice their views

Research says, Social Media will have impact on 163 seats in Lok Sabha

elections 2014


7/11

The Media was forced to report Tarun Tejpals#LiftGate @ Goa

OwaisisHate Speech was taken into cognizance

Social Media Censorship, as it exposed inefficiency of Asom &Central Govt to contain riots

Radia Tapes

Congress misleading advertisements were countered

Citizens become aware of the agenda peddled by Media and

Government, and started educating self


8/11

Cohesion among common Indians for common Goal

Indian Olympian assisted, by Indians across boundaries

through Ek Aur Prayaas

Various natural calamities also dealt with, by active

participation of Online Media, whose help transitioned to

groundEk Aur Prayaas & Leap Foundation, among others

Few people supported campaigns, witnessed by me


9/11

SM is not something that one can dominate nor it is battlefield; its to share ideas

gathering information and expressing ones thoughts

Hear to get Heard; Sarcasm and being witty will help

Be UNIQUE in content and select the FOCUS area

Do your FACT CHECK (most important); always have facts and proof to avoid volte

face

Engage and debate; SM is near corner shop, convey in common language

Do not to be disheartened, if you do not receive reply; its not an insult; stay on

course

Be clear who your audience is and tell story instead of preaching ; make apt and

optimum usage of visual data (pics and videos)


10/11

The real truth behind AAP

and Kejriwal (31,000 views in

less then 10 days)

India to Chinese - Pramodji

Mahajan in Loksabha (60,000

views already)

Narendra Modi Vs Digvijay

Singh


11/11

Documents

Presentation Social Media, Content Creation and Presentation