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SOCIAL MEDIA: COMMUNICATION AND INTERACTION
Joe Stabb3/9/2015
Sponsored by:
Presentation Format• What is social media and who uses it?• GSUSA’s Social Media Strategy & Guidelines• Process and Legal Considerations• Facebook, Twitter, Instagram, Google+• Actionable Steps
WHAT IS SOCIAL MEDIA?
What is social media?• Any mass media
platform that facilitates two-way communication
• Thousands of different tools.
WHO USES SOCIAL MEDIA?
Who uses social media?
Who uses social media?• As of September 2014:– 71% of online adults use
Facebook– 23% of online adults use
Twitter– 26% use Instagram– 28% use Pinterest– 28% use LinkedIn
GSUSA’S SOCIAL MEDIA STRATEGIES & GUIDELINES
GSUSA’s Social Media Strategy• Respect and engage our
audience.• Build strong social media
partnerships.• Mix online and offline
engagement.• More…see the “Social
Media Playbook”
GSUSA’s Social Media Guidelines• Growing Membership• Growing Donations• Growing Community Partnerships• Engage, engage, engage…
PROCESS & LEGAL CONSIDERATIONS
Process and Legal Considerations• Use only girl’s first names• Never post last names or
other personal info• Always have parent’s or
guardian’s permission• Do not post meeting
place addresses
• Use a troop or group e-mail
• All groups approved by the council
• Internet safety pledge
GOOGLE+
Google+
plus.google.com
ACTIONALBLE STEPS
Actionable StepsTool Management• Identify a lead and team• Create and promote• Content, content, content• Engage, engage, engage• Tags, Hashtags, & Links
Audience Support• Engage with
parents/guardians• Build relationships within
the community• Photos/Videos
QUESTIONS?
