Social Media Audit Social Media Audit ProjectProject

By: Dane HowardBy: Dane Howard

IntroductionIntroduction Located in Oro-Medonte, Ontario, Canada. Located in Oro-Medonte, Ontario, Canada.

North of Barrie, OntarioNorth of Barrie, Ontario Opened in 1962 Under the name “Horseshoe Opened in 1962 Under the name “Horseshoe

Valley Ski Club” with only 5Valley Ski Club” with only 5 alpine slopes, 4 alpine slopes, 4 rope tows and a small base lodgerope tows and a small base lodge

Quickly grew from a 200-acre footprint to Quickly grew from a 200-acre footprint to 1,600 acres in a matter of a few years1,600 acres in a matter of a few years

1967 – first snowmaking machine installed1967 – first snowmaking machine installed 61 acres of skiable area61 acres of skiable area Base elevation of 1,024 ft. and top elevation Base elevation of 1,024 ft. and top elevation

of 1,332 ft.of 1,332 ft.

Gil BlutrichPresident of Skyline

Kevin TothCEO of Horseshoe Resort

ServicesServices

2 golf courses2 golf courses Full-service Shizen SpaFull-service Shizen Spa 2 year-round restaurants2 year-round restaurants 11,400 ft11,400 ft22 of meeting/banquet facilities of meeting/banquet facilities Indoor/outdoor swimming pools and a full gymIndoor/outdoor swimming pools and a full gym 101 rooms at the on-site Inn & 40 condo-style 101 rooms at the on-site Inn & 40 condo-style

suitessuites Over 40 km of trails connected to the Over 40 km of trails connected to the

Copeland Forest suitable for hiking, biking Copeland Forest suitable for hiking, biking and snowshoeingand snowshoeing

MethodologyMethodology I already knew quite a bit about the company, I already knew quite a bit about the company,

as I am employed there, so most of my as I am employed there, so most of my research is common knowledge, but I thought research is common knowledge, but I thought that more knowledge on it would be better. I that more knowledge on it would be better. I started by checking out Horseshoe’s website started by checking out Horseshoe’s website for their list of attractions.for their list of attractions.

I searched for social media sites by simply I searched for social media sites by simply searching “Horseshoe Resort” and their searching “Horseshoe Resort” and their Twitter and Facebook pages were listed.Twitter and Facebook pages were listed.

I also found their LinkedIn account through I also found their LinkedIn account through my own account and quite a few photos on my own account and quite a few photos on Pintrest.Pintrest.

ResultsResults Most of my research was common knowledge. Most of my research was common knowledge.

I’ve been working there for almost 2 years.I’ve been working there for almost 2 years. Horseshoe Resort uses or is presented over Horseshoe Resort uses or is presented over

the following social media sites: Facebook, the following social media sites: Facebook, Twitter, LinkedIn and Pintrest.Twitter, LinkedIn and Pintrest.

After auditing Horseshoe Resort’s social After auditing Horseshoe Resort’s social media, I learned more about the organization media, I learned more about the organization and how spread out it is over social media and how spread out it is over social media sites.sites.

The most effective social media site to uses The most effective social media site to uses for this business is obviously Facebook and for this business is obviously Facebook and Twitter, since they are the most popular sites.Twitter, since they are the most popular sites.

RecommendationsRecommendations

How to improve social media use and presence:How to improve social media use and presence:

Having a Facebook page for the Having a Facebook page for the employees/supervisors at Horseshoe Resort employees/supervisors at Horseshoe Resort would be beneficial for the staff, so that they would be beneficial for the staff, so that they can all stay connected with each other over can all stay connected with each other over social media.social media.

There should be history section on There should be history section on Horseshoe’s website. However, there is an Horseshoe’s website. However, there is an article about it on Wikipedia, but putting that article about it on Wikipedia, but putting that information on the company’s website would information on the company’s website would look more professional. look more professional.

Recent DevelopmentsRecent Developments 20072007 – Skyline Hotels & Resorts acquired Horseshoe – Skyline Hotels & Resorts acquired Horseshoe

ResortResort 20082008 – Added a terrain park to the ski area – Added a terrain park to the ski area 20102010 – Horseshoe Adventure Park opened with summer – Horseshoe Adventure Park opened with summer

snow snow tubing, OGO, mini putt, climbing wall, zip line and tubing, OGO, mini putt, climbing wall, zip line and a a skate park. Downhill mountain biking with 4 trails skate park. Downhill mountain biking with 4 trails

established that same year established that same year 20112011 – Red Horse Maze was added to the Adventure Park – Red Horse Maze was added to the Adventure Park 20122012 – Zip flyer redesigned to increase capacity and – Zip flyer redesigned to increase capacity and

speedspeed 20132013 – Resort completed a $4 million renovation of its 101 – Resort completed a $4 million renovation of its 101

hotel hotel rooms at the Inn and 270 m rooms at the Inn and 270 m22 of meeting space. of meeting space. That same That same year, the Adventure Park was expanded to year, the Adventure Park was expanded to include the Red include the Red Horse Mining attraction and an 800- Horse Mining attraction and an 800-foot carpet lift, foot carpet lift, Kimble's Karpet, was added to Kimble's Karpet, was added to the beginner ski hillthe beginner ski hill

ReferencesReferences

Horseshoe Resort. Horseshoe Resort. 2014. In 2014. In Wikipedia, Wikipedia, the free encyclopediathe free encyclopedia.. Retrived from Retrived from http://en.wikipedia.org/wiki/Horseshohttp://en.wikipedia.org/wiki/Horseshoe_Resorte_Resort

Horseshoe. 2014. Horseshoe. 2014. Horseshoe: a Skyline Horseshoe: a Skyline resort.resort. Retreived from Retreived from http://www.horseshoeresort.com/http://www.horseshoeresort.com/